PETA Fights Back at Jennifer Lopez  4/8/05

Animal campaigners People for the Ethical Treatment of Animals (PETA) are continuing their campaign against Jennifer Lopez, after discovering she had an 'anti-J.Lo' advert removed from a music magazine.

According to the New York Daily News, Lopez's representatives arranged for the full-page PETA ad, criticising the use of animal fur in the singer's fashion line Sweetface, to be pulled from Billboard magazine.

So the determined organization have taken out an advert in Radio and Records newspaper - in a bid to dent the promotional campaign for J.Lo's new single Rebirth.

And it appears their campaign is working - after staging a rally outside a Lopez record signing in New York and another at her California restaurant, her new single Hold You Down sits at just 64th place in the American charts.

PETA spokesperson Dan Mathews says, "Lopez may not stop wearing fur out of concern for animals, but she may out of concern for her career."