Clueless Alicia Silverstone  4/16/05

Actress and animal activist Alicia Silverstone twice sported a gown designed by J Mendel despite the fashion house's penchant for using fur.

The vegan star has previously forced successful US clothing company Anne Klein to ditch a fur jacket from their range, and refusing to wear not just fur and leather but also silk and wool on her now-cancelled television show Miss Match.

But crafty Mendel persuaded the sexy 28-year-old to wear one of their silk dresses to the Los Angeles premiere of her new film Beauty Shop, according to pagesix.com, and it didn't occur to Silverstone that the garment was made in the same factory as their fur clothing.

Silverstone said in the past, "I think wearing fur is unacceptable... The animals are tortured so badly. Nobody should be wearing fur."

A spokesperson from animal rights organization People for the Ethical Treatment of Animals (PETA) insists, "She frequently writes personal letters to designers. She wants them to stop using fur."