Ratings Report: The Unit Marches On  4/5/06

"THE UNIT" MARCHES ON

"The Unit" Tops ABC and NBC Combined in Viewers and Key Demos; "The Unit" Builds on its First Run "NCIS" Lead-In

THE UNIT, the season's Number One new series, topped NBC and ABC combined in viewers and key demos while building on its first-run "NCIS" lead-in, according to preliminary Nielsen affiliate ratings for Tuesday, April 4.

At 9:00 PM, THE UNIT finished second in households (9.8/15), viewers (15.28m), adults 25-54 (5.8/13) and adults 18-49 (4.3/11) -- all behind FOX's "House". THE UNIT beat NBC and ABC combined in households (vs. 6.2/10, +58%), viewers (vs. 9.15m, +67%), adults 25-54 (vs. 4.3/10, +35%) and adults 18-49 (vs. 3.9/10, +10%).

THE UNIT built on its "NCIS" lead-in by +23% in adults 18-49, +21% in adults 25-54 and +33% in adults 18-34.

For the night, CBS was second in households (8.7/14), viewers (13.31m), adults 25-54 (4.9/12) and adults 18-49 (3.6/10).

Source: CBS Press Releases