7-Eleven P'Eatzza Sandwich Featured on The Apprentice  4/10/06

7-Eleven(R) Gets Fired Up About 'Apprentice' Appearance on NBC; Convenience Giant Previews First P'EatZZa Sandwich(TM) on April 10 Episode

DALLAS, April 10 /PRNewswire/ -- 7-Eleven, Inc. will debut P'EatZZa Sandwich(TM), a first-of-its-kind fresh sandwich, on "The Apprentice" Monday, April 10, at 10 p.m. (ET/PT), the second of back-to-back episodes on NBC. The popular business reality show, created and hosted by Donald Trump, will give Americans a sneak preview of the new P'EatZZa Sandwich, available April 18 at participating 7-Eleven(TM) stores in the United States and Canada.

The wedge-shaped P'EatZZa Sandwich is the main course of the task assigned to the show's two marketing-savvy corporate teams, Goldrush and Synergy. The two teams had access to two Manhattan 7-Eleven stores to complete their mission. Team 7-Eleven driver Tony Kanaan even gets into the action, making a guest appearance between Indy Racing League races to assist each team.

In the P'EatZZa Sandwich, pizza slices substitute for sliced bread. Between the two slices of cheese and pepperoni pizza flatbread, the sandwiches are filled with deli meats, cheeses and spreads. Served cold, the triangular sandwiches will be available in two varieties -- Turkey and Pepperoni or Ham and Salami.

Last week's episode of "The Apprentice" was the highest rated of the season. "The Apprentice" was the number-one new show of the television season for adults 18-49 in its first season (Jan. 8 - Apr. 15, 2004) with an average viewership of 20.7 million people each week. The show is produced by Mark Burnett Productions in conjunction with Trump Productions LLC. Executive Producers of the show are Mark Burnett, Donald Trump and Jay Bienstock. Co- Executive Producers are Conrad Riggs and Kevin Harris.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates or franchises more than 5,800 7-Eleven(R) stores in the United States and Canada and licenses close to 30,000 7-Eleven stores in 18 countries and U.S. territories. During 2005, 7-Eleven stores worldwide generated total sales of approximately $43 billion. Find out more online at http://www.7-Eleven.com 

SOURCE 7-Eleven, Inc.

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