Project
Runway Moves to Lifetime in November 2008 4/7/08
'Project Runway' Hits the Catwalk and Struts over to Lifetime in
November '08
-- Groundbreaking Agreement for the Seven-Time Emmy(R)-Nominated and
Peabody Award-Winning Hit Series --
NEW YORK, April 7, 2008 -- Lifetime Networks and The Weinstein Company
have entered into a groundbreaking partnership that will move cable's top
reality series, "Project Runway," to the top network for women,
Lifetime Television, beginning November 2008 with the premiere of season
six. In its most recent season, the hit show averaged a 3.8 W18-49 Live +
7 day rating* and the Live + 7 rating for the March 5th finale was a 6.1
W18-49 AA%.
Heidi Klum,
"Project Runway's" international supermodel host, and Tim Gunn,
Chief Creative Officer at Liz Claiborne, Inc. and mentor to the show's
contestants, are both fashioning their new home at Lifetime.
The pact, encompassing a five-year deal for the seven-time Emmy(R)-
nominated and Peabody Award-winning series "Project Runway," was
announced today by Lifetime Networks' President and CEO Andrea Wong and
The Weinstein Company's Co-Chairmen Harvey and Bob Weinstein.
Wong said, "'Project Runway' is one of the best television
programs on the air today on broadcast or cable. I am a huge fan. All my
friends are huge fans. Having watercooler movies, dramas, and reality
shows like 'Project Runway' is what Lifetime Television is all about. We
welcome The Weinstein Company, Heidi Klum and Tim Gunn to the Lifetime
family for many walks down the runway to come."
"'Project Runway' is our programming crown jewel and great credit
goes to Heidi, Tim and The Magical Elves for building more than a
television show, but an actual brand that influences fashion interests and
pop culture," stated Bob and Harvey Weinstein. "Whether it be
our recent Peabody Award or the great ratings we have seen each year,
'Project Runway's' millions of loyal viewers have made the show a
nationwide phenomenon. We would like to sincerely thank NBC Universal and
Bravo for all their contribution and support. Today's announcement is a
celebration of all of our success and having Lifetime's unique cable reach
will ensure that the show will continue to grow and expand in the years to
come. Lifetime is one of the strongest cable networks in the industry,
with great leadership and a true commitment to original programming. We
are very excited for the many new opportunities that will now be provided
to 'Runway' and its fans and look forward to premiering the sixth season
in November 2008."
"Fashion is about change, so we're looking forward to saying hello
to Lifetime, our new fashionable home for our fashionable series,"
Heidi Klum stated. "We're excited to bring 'Project Runway' to the #1
network for women."
Tim Gunn added, "Lifetime and I will definitely 'make it work'
together. I am very excited to be part of the Lifetime family."
Responding to a lawsuit filed today against it in the New York Supreme
Court The Weinstein Company noted, after declining to compete for the
right to have "Project Runway," NBC has sued to try to disrupt
the series moving to Lifetime. "We believe that this lawsuit is
without merit. While good for the market for lawyers, it is always
unfortunate when parties try to win in court what they have lost in the
marketplace," said David Boies, counsel to The Weinstein Company.
"Project Runway" provides budding designers with an
opportunity to launch their careers in fashion. The wildly successful
competition reality series has proven to be one of television's most
talked about and was the highest rated reality competition show in all of
cable for 2007.
"Project Runway" is executive produced by Dan Cutforth and
Jane Lipsitz of Magical Elves ("Project Greenlight," "Last
Comic Standing," "Top Chef"). Heidi Klum and her managers
Desiree Gruber and Jane Cha of NYC-based Full Picture also executive
produce the series. John Miller and Barbara Schneeweiss will oversee the
production on behalf of The Weinstein Company.
Source:
Lifetime Press Release