Viewers to Help Pick the Next Deal or No Deal Case Model

Viewers to Help Pick the Next Deal or No Deal Case Model 4/17/08

NBC'S HIT ‘DEAL OR NO DEAL’ NEEDS YOUR HELP IN PICKING THE NEXT CASE MODEL; VIEWERS ALSO HAVE TWO CHANCES AT WINNING $10,000 PER EPISODE DURING THIS EXCITING CONTEST FROM APRIL 20-JUNE 24

Voting for the Interactive "Deal or No Deal Model Search" Can Be Done Via Text Messaging; Participants May Also Register Online at NBC.com for a Chance at the Prize

BURBANK-April 17, 2008-Beginning Sunday, April 20 and continuing through Tuesday, June 24, fans of NBC's hit game show "Deal or No Deal" will be given a special opportunity to help select one brand new case model who will debut in the fourth season premiere next Fall, and and have two chances at winning $10,000 during each episode. Voting for the interactive "Deal or No Deal Model Search" can be done via text messaging and participants may also register online at NBC.com for a chance to win the prize.

For the first time ever, the "Deal or No Deal Model Search" allows viewers to have the unique opportunity of choosing a brand new model from among 24 pre-selected women. For eight consecutive episodes, beginning Monday, April 21, a unique group of three women will have the opportunity to show off their personalities to try and win viewers votes. The top eight winners, one from each episode, will advance to the semi-finals. Additionally, one previously eliminated model will be granted the opportunity to compete as a "wildcard" and vie for a coveted spot in the finals. The contest culminates on Tuesday, June 24, when fans will pick from the three remaining potential models to determine the final winner who will be announced on NBC, Wednesday, June 25 at 8 p.m. ET prior to the premiere of the new reality series "The Baby Borrowers."

At various points in the show, viewers will be alerted with instructions on how to vote for their favorite model by texting on their cell phones ($1.00 per text message plus standard text messaging charges). Each vote for their favorite model gives the participant a wallpaper shot for their phone featuring the model they selected, and automatic opportunity for two chances at winning $10,000 each episode in a random drawing. Others may log onto the "Deal or No Deal" website for free at www.nbc.com/DOND for a chance at the prize. The prize winners will be revealed and announced live at the end of the each show – with one winner selected from both the Eastern and Pacific Time zones.

The list of new potential models and their hometowns are as follows: Britten Kelley, Cincinnati, Ohio; Tami Donaldson, Hollywood, Florida; Cora Skinner, San Luis Obispo, California; Nicole Panattoni, Murrieta, California; Kylah Kim, Dallas, Texas; Jennifer Hall, Perm, Minnesota; Casey Durkin, Boston, Massachusetts; Ravyn, New York, New York; Roxanne Siordia, Oceanside, California; Lindsay Christiansen, West Des Moines, Iowa; Krista Coyle, Chico, California; Amy Weller, Bizbee, Arizona; Nafeesa Defioras, Scottsdale, Arizona; Celine De Sauvage, France; Ashleah O'Shea, Santa Rosa, California; Sasha Formosa, Hoboken, New Jersey; Natalie Walker, Melbourne, Australia; Lisa Byrnes, Scottsdale, Arizona; Monica Flores, El Paso, Texas; Desiree Anderson, Switzerland; Leilani Mau, Alameda, California; Elizabeth Ashley, Tulsa, Oklahoma; Carrie Prejean, San Diego, California and Miki Black, Springfield, Illinois.

For more information including bios, pictures, videos of the new models and contest rules log on to www.nbc.com/DOND.

MindMatics will be the exclusive mobile service provider for the show and will provide a turn-key solution with regard to short code management, voting application, sweepstakes administration, winner fulfillment, reporting and customer support.

Hosted by Howie Mandel ("Hidden Howie"), "Deal or No Deal" is an exhilarating hit game show from Endemol USA, the producers of NBC's "Fear Factor" and "Extreme Makeover: Home Edition." Contestants on the show play for a top prize of $1 million in a high-energy match of nerves, instincts and raw intuition.

Based on the successful format from Endemol that has aired in over 50 countries, "Deal or No Deal" is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John.

Source: NBC Press Release