Robin Williams Tops List as Most Beloved Celebrity  8/15/05

Robin Williams Tops List as Most Beloved Celebrity; Bill Cosby Has Most Recognizable Face and Arnold Schwarzenegger Has the Most Recognizable Name

ENCINO, Calif., Aug. 15 /PRNewswire/ -- E-Poll Market Research, the company that provides the E-Score celebrity ratings service has released data on top celebrities by appeal, awareness and specific personality traits.

"Everybody loves to laugh and loves those who can make them laugh," said Gerry Philpott, President/CEO of E-Poll Market Research. "Comedic talents and sincerity seem to drive the popularity scores more than any other factors." Also scoring high on overall appeal are Tom Hanks, Michael J. Fox and Morgan Freeman.

E-Score provides in-depth measures on celebrities, animated characters and even musical talent with over 2,200 names in its database. The service measures awareness of a personality by name as well as by face. In addition to awareness and appeal scores, E-Score provides ratings on 46 unique personality attributes including "funny," "articulate," "overexposed," "influential," "compassionate" and more.

"Even with name and face recognition more clearly defining a celebrity's value, attributes complete the picture for any ad agency or television network by giving them a clear idea of the pros and cons associated with that celebrity. Popularity alone is a one dimensional measure in today's multi- media environment."

Other list toppers include:

* Most Compassionate: Oprah Winfrey

* Most Overexposed: Paris Hilton

* Most Beautiful: Halle Berry

* Most Intriguing: Anthony Hopkins

Methodology

E-Score surveys are distributed weekly to 1,100 respondents ages 13+. Respondents are asked about awareness of 25 celebrities. They are presented with either the names of each celebrity or the face of each, but not both. Those that are aware of a celebrity then rate each for overall appeal and select among 46 attributes that best describe each celebrity. Open end responses complete the survey.

About E-Poll(R)

Founded in 1997, E-Poll delivers superior market research services by developing innovative solutions to reach targeted consumers. From methodology and questionnaire design to data processing and analysis, E-Poll delivers the intelligence that gives clients confidence to make crucial decisions. Home of E-Score(TM) -- the leading celebrity awareness score measuring both appeal and personality attributes.

E-Poll services are utilized by Fortune 200 companies and nine of the Top 10 global media companies. 

SOURCE E-Poll Market Research

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