Fashion Bug Introduces Jessica Simpson Jeans  8/23/05

Fashion Bug Introduces Jessica Simpson (TM) Jeans for Women of All Sizes

New Jessica Simpson(TM) Jeans Collection Now Available for Juniors, Misses and Plus

NEW YORK, Aug. 22 /PRNewswire/ -- Jessica Simpson, one of Hollywood's biggest fashion icons, has brought her star style to Fashion Bug. The 1,100- store chain that features on-trend fashion at affordable prices for plus, missy and junior size women, is proud to debut the new Jessica Simpson(TM) Jeans collection featuring the hottest denim looks for fall and back-to-school. Junior-, misses- and plus-sized women can now purchase the premium denim looks at select Fashion Bug stores as well as online at fashionbug.com.

Jessica Simpson has become one of today's most-watched starlets for her glamorous red-carpet style. With her success in music, television and film, Simpson's clothes have influenced fashion from the biggest cities to the smallest towns. The Jessica Simpson (TM) Jeans collection is the celebrity's first foray into the world of fashion design.

"Jessica Simpson's fabulous sense of style and amazing talent have made her one of Hollywood's hottest celebrities," says Liz Williams, president of Fashion Bug. "We are so pleased to bring her fashions to our customers in the sizes they seek and at prices they can afford."

Fashion Bug customers will find the new Jessica Simpson (TM) jeans in a variety of styles and fits that will meet each one of their denim needs. The jeans, ranging in price from $49.99 to $59.99, are offered in four flattering silhouettes. The "fashion" style is a low-rise fit that is fitted through the hips and thighs with a slightly flared leg. The "super low-rise flare" is a sandblasted, 5-pocket style that sits very low on the hips and has a flattering flared leg. The "cowboy" style is meant to fit like a pair a girl would borrow from her boyfriend. Narrow through the hips with a lower rise and looser leg, these heavily sandblasted jeans are slouchy and comfortable. The dark stonewashed "boot-cut" jeans are a Western-inspired style with whiskering, Western-style back pockets and double-stitching. Special embellishments include floral embroidery, beading, whiskering, painted details, deconstruction and novelty buttons.

The entire Jessica Simpson (TM) Jeans collection is now available at select Fashion Bug stores nationwide as well as online at fashionbug.com.

With nearly 1,100 stores, Fashion Bug, a subsidiary of Charming Shoppes, Inc., provides trendy, affordable fashion for women in plus, missy and junior. Fashion Bug has also recently added a line of maternity wear and girls to its collection of affordable and trendy apparel. Fashion Bug offers a wide selection of apparel from career and casual to eveningwear -- as well as a collection of accessories, hosiery, intimate apparel, and shoes. 

SOURCE Fashion Bug

-0- 08/22/2005