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Eva Mendes' Advertisement 'Too Sexy' For U.S. 8/5/08
Actress Eva Mendes' saucy perfume advertisement for Calvin Klein has been
boycotted by several U.S. TV networks.
Bosses at national broadcasting stations are refusing to air the
commercial for the company's Secret Obsession fragrance, in which the nude
star writhes seductively on a bed and caresses her nipples.
The fashion firm's heads insist they weren't surprised by the TV network
executives' decisions to reject the campaign - but maintain they will
stand by the advert.
Tom Murry, president of Calvin Klein Inc., tells the New York Daily News,
"We believe the commercial is exceptional and hits the mark for Secret
Obsession. "We are anticipating a very successful global launch."
A censored clip is expected to be shown on U.S. cable networks after the
9pm watershed, while the unedited version will air in full in other
countries.
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