Season
Two of Project Runway Peaks at More Than One Million Viewers
12/11/05
SEASON TWO OF BRAVO’S ‘PROJECT RUNWAY’ PEAKS AT MORE THAN ONE
MILLION VIEWERS
PREMIERE TRIPLES AUDIENCE VERSUS THE SEASON ONE PREMIERE
SEASON OPENER GARNERS HIGHEST SERIES PREMIERE RATINGS EVER FOR A
WEDNESDAY NIGHT
NEW YORK – December 8, 2005 – The two-hour second season premiere
of Bravo's Emmy-nominated series "Project Runway" became the
highest rated series premiere ever on a Wednesday night in the history of
the network while shattering the ratings from the first season opener.
More than one million total viewers tuned in to see sixteen designers
competing in design challenges for the opportunity to show a line at New
York Fashion Week.
"We are thrilled with the response to the new season," said
Lauren Zalaznick, President of Bravo. "The audience build over the
two-hours proves that the second season offers just as much quality and
drama, if not more, than our Emmy-nominated inaugural season."
On the day of the premiere, BravoTV.com witnessed a spike to 100,000
unique visitors. This is up from the average of 45,000 on a typical day,
generating one sixth of the average monthly traffic to the site in just
one day. The site also garnered 1.3 million page views.
· Versus the season one premiere, last night's episode (10P-12A)
averaged a 1.0HH coverage rating, 924,000 total viewers (up 161% versus
the season one premiere), 686,000 adults 18-49 (up 213%), 599,000 P25-54
(up 169%) and 423,000 adults 18-34 (up 136%) · Wednesday premiere scores
the highest ratings ever for a Wednesday night series premiere among the
key P18-34 and P18-49 demographics. · 1,036,000 total viewers from 10:45
p.m. 11:00 p.m. quarter hour was the peak audience · The adult 18-49
audience grew from 674,000 in the first hour to 698,000 in the second hour
and the adult 18-34 audience grew from 410,000 to 435,000 · Bravo
delivered its second best Wednesday night (8P-12A) adults 18-49 audience
in its history last night with an average audience of 521,000. The night
ranked second only to the night of the "Project Runway" season
one finale on February 23, 2005. · The night also ranked as the second
best among women 18-34 (229,000), women 18-49 (418,000), and women 25-54
(363,000). · "Project Runway's" season two premiere drew the
second largest Wednesday 10P-12A audience in Bravo's history among adults
18-34 (423,000), adults 18-49 (686,000), adults 25-54 (599,000), and total
viewers (924,000). Only the night of the "Project Runway" season
one finale ranked higher in this time period.
"Project Runway" airs every Wendesday at 10:00 p.m. on Bravo.
"Project Runway" is executive produced by Dan Cutforth and
Jane Lipsitz of Magical Elves ("Project Greenlight," "Last
Comic Standing"). Heidi Klum and her managers Desiree Gruber and Jane
Cha of NYC-based Full Picture also executive produce the series. Barbara
Schneeweiss oversaw the production on behalf of Miramax Television and The
Weinstein Company. Jen Berman oversaw the production on behalf of Miramax
Television.