Martha Stewart's Apprentice Named Director of Development of Body+Soul Magazine  12/22/05

Martha Stewart's 'Apprentice' Named Director of Development of Body + Soul Magazine

NEW YORK, Dec. 22 /PRNewswire-FirstCall/ -- In the final episode of NBC's "The Apprentice: Martha Stewart", Martha Stewart, Founder of Martha Stewart Living Omnimedia, Inc. (NYSE: MSO), selected candidate Dawna Stone as her apprentice and named her to the new position of Director of Development of Body + Soul, the company's rapidly growing magazine providing "how-to" and inspiration for healthy, natural living.

In the past year, Body + Soul has grown more than 30% in circulation, making it one of the fastest growing magazines in the natural lifestyle category. Now, more than ever, people are paying attention to what they eat, how they manage stress, how to stay fit, and how to bring balance to their lives. The magazine is on track to increase circulation again in March 2006 by more than 15%, and an additional 14% in July 2006, when circulation will reach 400,000.

Ms. Stone is a great fit for this new position at the magazine. She is Founder and Publisher of Her Sports, a magazine for women who are very active, sports-oriented, healthy and fit. In her new position at Body + Soul, Ms. Stone will focus on new business development for the magazine, tasked with growing national advertising programs and creating ancillary revenue streams. Ms. Stone will work closely with Martha Stewart as well as with Body & Soul Publisher Janesse Bruce and her Boston-based team.

Stated Martha Stewart: "Dawna is creative and talented, and her entrepreneurial spirit and publishing experience make her a valuable addition to Body + Soul during its period of rapid growth."

"I am thrilled to have been chosen by Martha Stewart as her apprentice and to work with the team at Body + Soul. This is a fantastic opportunity to have a significant impact on the continued success of this magazine," said Dawna Stone.

Added Janesse Bruce: "We see significant opportunity for Body + Soul over the next year and look forward to working closely with Dawna to develop new initiatives in sales and marketing. We welcome Dawna to the team."

MSLO is offering a special discount on a subscription to Body + Soul at http://www.marthastewart.com.

In August 2004, Martha Stewart Living Omnimedia, Inc. acquired Body + Soul magazine from New Age Publishing, Inc. and Dr. Andrew Weil's Self Healing newsletter from Thorne Communications, Inc.

SOURCE Martha Stewart Living Omnimedia, Inc.

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