Pink Fronts Anti-Wool Campaign  12/20/06

Animal lover Pink is on the attack again - she has launched a global boycott of Australian wool.

The rock star has signed on to host a new People For The Ethical Treatment of Animals (PETA) video exposing lamb mutilations and sheep cruelty.

The outspoken singer says, "I am calling on consumers to check labels on sweaters before buying them, and if they're merino wool or made in Australia, to leave them on the racks."

At a news conference held just before her concert at the Paris Bercy arena in France yesterday (19DEC06), Pink premiered her new video expose of Australian wool cruelty.

In the disturbing four-minute video, which is being launched on the internet, Pink shows viewers the suffering that merino sheep endure in the Australian wool industry.

She agreed to front the film after learning that millions of lambs are mutilated each year by having chunks of skin carved from their backsides-without any pain relief, in a practice known as "mulesing".

In the harrowing video, Pink says, "If you're like most people, you already refuse to wear fur because of the obvious cruelty involved, and, like me, you may even look for the stylish alternatives to leather.

"But what about wool? Most of us have never thought about it. Sadly, like any other industry that uses animals, the wool trade uses methods so sadistic that it makes you consider clearing your closet of any animal products."