Sopranos Star Lorraine Bracco to Appear on "The View" Monday Dec 10  12/6/07

Lorraine Bracco Will Be Featured on "The View" Monday, December 10, 2007

NEW YORK, NY -- (MARKET WIRE) -- 12/06/07 -- Straight Up Brands, Inc. (PINKSHEETS: STRU), an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, announces today actress Lorraine Bracco will be the featured guest on the talk show "The View" Monday, December 10, 2007 (check local listings for time and station).

The actress, who is well known for her roles in "The Sopranos" and "Goodfellas," has been working with the Company's importers and distributors to promote her line of fine Italian wines under the Bracco Wines label. Bracco Wines is a line of nine Italian wines that the Company owns and markets in collaboration with Lorraine Bracco. They are available in select markets across the country. The wine has been well received by the trade, the press and with leading restaurateurs.

David McCallen, the CEO of Straight Up Brands, commented, "This appearance is another great opportunity to gain brand recognition for Bracco Wines. It is also a further validation of our business model. By partnering with celebrities such as Lorraine to market, distribute and promote wines and spirits, we have effectively leveraged media exposure and minimized branding expenses." Mr. McCallen further stated, "Lorraine is an excellent partner who is committed to the success of this product and she is a key factor in its robust sales growth."

Having lived in Europe for ten years, Lorraine was first exposed to the craftsmanship and tradition of winemaking and quickly became enamored with the process. While gaining acclaim for her acting prowess, she has continued to refine and develop her palette for fine wine and food while her respect for and interest in both have grown through the years. Lorraine handpicked nine notable Italian wines, from Pinot Grigio to Amarone, for release under the Bracco Wines label to share her passion and provide all levels of wine enthusiasts with a trusted voice for quality.

For more information about Bracco Wines and availability, please visit www.BraccoWines.com

 

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