VH1 Announces New Series Celebrity Rehab With Dr Drew to Premiere January 10

VH1 Announces New Series Celebrity Rehab With Dr Drew to Premiere January 10 12/24/07

CELEBRITY REHAB WITH DR. DREW - JANUARY 10

VH1 is partnering with the highly respected Dr. Drew Pinsky for the reality series "Celebrity Rehab with Dr. Drew." The project, consisting of eight one-hour episodes, is slated to premiere on January 10, 2008 at 10pm*.

This series will follow the real-life experiences of Brigitte Nielsen, Chyna, Daniel Baldwin, Jeff Conaway, Jessica Sierra, Jaimee Foxworth, Seth "Shifty" Binzer, Mary Carey, and Ricco Rodriguez as they undergo detoxification and treatment at a center in the Los Angeles area. While these celebrity patients may be accustomed to receiving special treatment in their everyday lives, they came in for a major surprise when they entered this no- frills treatment facility. Dr. Drew was aided in the process by his experienced and trusted staff of counselors, including registered nurses and other addiction experts.

In a television first, Dr. Drew Pinsky, a practicing MD and professor at KECK USC School of Medicine, will give viewers an unflinching look at exactly how the rehab process works and what it feels like for participants - whether or not you're a celebrity. Dr. Drew hopes to use his celebrity patients to humanize the process and show viewers that treatment is a viable way to break the cycle of addiction.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

SOURCE VH1