TattooFinder.com
Hosts Ad Campaign for TLC's Reality Show Miami Ink
2/3/06
TattooFinder.com Hosts Advertising Campaign for the Learning
Channel’s Tattoo Reality TV Show, MIAMI INK.
TattooFinder.com, a leading website providing top quality tattoo
designs to the public, was selected to host a comprehensive online
marketing campaign for The Learning Channel’s (TLC) new tattoo reality
TV mini-series, MIAMI INK. With a reach of over 20,000 visitors each day,
TattooFinder.com is a powerful avenue to reach tattooists, tattoo flash
artists, tattoo enthusiasts, and the tattoo community at large. MIAMI INK
shows on Tuesdays at 10:00 p.m. (9 p.m. Central) on TLC.
(PRWEB) February 3, 2006 -- TattooFinder.com, a leading website
providing top quality tattoo designs online, was again selected to host a
comprehensive online marketing campaign for the Learning Channel’s (TLC)
tattoo reality TV mini-series, MIAMI INK.
About one in every seven adults sports a tattoo. Ever-increasingly popular
among celebrities and athletes, tattoos have become part of the fabric of
social norms and popular culture. TLC sets up shop in South Beach to take
viewers inside the colorful, painful, intriguing world of tattoo artistry
in Miami Ink. In the series, four friends and competitive rivals -- a
motley crew of cutting-edge, humorous and well-regarded young guys and
best friends -- open and run a custom tattoo parlor, where they live, work
and play together. The resident artists Ami James, Chris Nuñez, Chris
Garver and Darren Brass live and work together to promote the art of
tattooing while running a new business. Miami Ink shows the friends -- all
with world-class talent and dynamic personalities in and out of their
workspace from noon 'til night, following their late-night shenanigans,
brotherly hazing and camaraderie. Apprentice Yoji Harada is there to soak
up all of the artists' knowledge and experience and to meet their every
need, desire and whim so he can one day begin his own tattooing in
earnest.
In addition to spotlighting the artists at work, each tattoo in Miami Ink
has a story to tell, a reason for being and a special relationship to its
owner. The artists' clients range from 18-year-old newbies and suburban
housewives to famous actors and buttoned-up professionals. The tale of
each customer and his or her tattoo recipient and corresponding tattoo is
an emotionally engaging one. Many people get tattoos to signify some
pivotal moment or event in their lives. Viewers gain insight into each
Miami Ink customer and the impetus behind his or her choice of artwork.
With a reach of over 20,000 visitors each day, TattooFinder.com (a
Division of Flash2xs.com, LLC) is a powerful avenue to reach tattooists,
tattoo flash artists, tattoo enthusiasts, and the tattoo community at
large -- all potential viewers of the MIAMI INK show. TattooFinder.com
offers exceptional quality tattoos by world renowned artists and new, up
and coming talent in the industry. Tattoofinder.com utilizes the most
advanced tattoo search engine on the web, features exclusively tattooable
artwork and includes a ‘stencil’ that the tattooist needs to apply the
tattoo to skin. Tattoofinder.com currently features over 11,000 different
tattoo designs by 45 top artists from 12 countries worldwide and is adding
more designs almost daily.
TattooFinder.com offers numerous advertising and marketing opportunities
to reach tattoo industry professionals and tattoo enthusiasts alike. The
Miami Ink marketing campaign has included shockwave flash banners, but
also more in-depth approaches such as a “Page Skin” (page sponsorship)
of it’s search results page, a “MicroPage” hosted within the
TattooFinder.com domain, and spotlights in monthly newsletters reaching
approximately 80,000 site members.
Brad Hutchison, Managing Partner at Flash2xs.com, LLC explains, “Many of
our customers at TattooFinder.com purchase one or more tattoo designs from
our site, and then have the artwork customized by their tattoo artist. As
the Miami Ink TV show demonstrates, people getting tattooed will generally
select tattoo designs having particular meanings or symbolism.”
Hutchison adds, “Every design purchased at the TattooFinder.com website
comes with the stencils (aka line drawings) a tattooist will use to apply
the tattoo to skin. Having a tattoo design as reference helps the customer
clearly communicate to the tattooist what the final tattoo should look
like. Having the stencils for the designs makes the tattooist job much
easier.”
“We are happy to work with TLC to promote the MIAMI INK television show
through our websites (http://www.tattoofinder.com/tattoos_TLC_MiamiInk.asp)”,
states Lou Bardach, Flash2xs.com, LLC Managing Partner. “The show should
not only be great entertainment, but can be an educational tool helping
people better understand tattooing process and tattoo culture in
general.” Bardach concludes, “The TattooFinder.com website offers a
great service to tattoo enthusiasts and tattoo artists alike. We have an
extensive online reach into the tattoo community, and a solid reputation
in the industry. MIAMI INK should get a great boost from the exposure we
are providing.”
Viewers can visit The Learning Channel website where they will find
further video biographies on resident artists, online galleries of the
guys' artwork, listings of some of the famous celebrities and athletes
they have worked on, background on tattoos and much more.
MIAMI INK is produced by Original Media for TLC. Charlie Corwin is the
executive producer for Original Media, and Matt Gould is the executive
producer for TLC.
TLC is dedicated to high-quality, intelligent and relatable nonfiction
entertainment: authentic personal stories that inspire, engage, inform and
unite our audience in the spirit of life’s possibilities. TLC intimately
connects more than 94 million homes in North America to the human
experience through its “Life Unscripted” approach to storytelling.
Discovery Networks, U.S., a unit of Discovery Communications, Inc.,
operates and manages Discovery Channel, TLC, Animal Planet, Travel
Channel, Discovery Health Channel, Discovery HD Theater, Discovery Kids
Channel, Discovery Times Channel, The Science Channel, Discovery Home
Channel, Military Channel, Discovery en Español and FitTV. The unit also
distributes BBC AMERICA in the Unites States.