NBC's Olympic Website Sets Traffic Record With Over 261 Million Page Views  2/23/06

NBCOLYMPICS.COM SETS TRAFFIC RECORD WITH MORE THAN 261 MILLION PAGE VIEWS

Visitors to NBC's Online Home for Torino Games Spend More Than 72,000 Hours Watching Video

TORINO, Italy - February 22, 2006 - NBCOlympics.com, NBC's online home of the Torino Olympics, has set its all time record for page views with 261.1 million, surpassing the 251.4 million for the Athens Olympics, with five days remaining in the Torino Games. NBCOlympics.com recorded 145 million page views for the 2002 Salt Lake Games. Yesterday, with more than 29 million page views, NBCOlympics.com totaled its second most-trafficked day in history to move past the Athens Games. All of the top five page view days in the 10-year history of NBCOlympics.com have occurred during the Torino Games.

The website has served over 6.4 million video streams, which equates to more than 72,000 hours of video watched on NBCOlympics.com through Tuesday and doubles the number of streams served over the entire Athens Games.

"The American public has a tremendous appetite for the Olympics, and the website, rich in multimedia content and behind-the-scenes access to the Torino Games, allows users to get closer to the Olympics than ever before," said Gary Zenkel, President, NBC Olympics. "The success of NBCOlympics.com validates our strategy to utilize the site not only to promote and compliment our network and cable coverage but as a standalone entertainment platform."

NBCOlympics.com's rich multimedia offerings include extensive video highlights, featuring complete runs and routines for U.S. competitors and top finishers, slideshows and unique content such as interviews not seen on the broadcast coverage. Also, for the first time, NBCOlympics.com's "Rewind" section offers coverage of complete events, including snowboard cross and alpine skiing.

OVERALL PAGE VIEWS

2006 Torino 261.1 million (through Feb. 21)

2004 Athens 251.4 million

2002 Salt Lake City 145 million

TOP 5 PAGE VIEW DAYS IN HISTORY OF NBCOLYMPICS.COM 1. 29.2 million, 2-13-06, Torino Games 2. 29.0 million, 2-21-06, Torino Games 3. 22.1 million, 2-14-06, Torino Games 4. 21.4 million, 2-16-06, Torino Games 5. 20.9 million, 2-15-06, Torino Games

VIDEO STREAMS

2006 Torino 6.4 million

2004 Athens 3.2 million

2002 Salt Lake City No Video

TUESDAY, DAY 11, PAGE VIEW COMPARISON SLC VS. TORINO (LADIES FIGURE SKATING SHORT PROGRAM)

SLC 11.2 million

Torino 29.0 million, +159 percent

MOST TRAFFICKED ATHLETES

1. Sasha Cohen, Figure Skating

2. Shaun White, Snowboarding

3. Tanith Belbin, Figure Skating

4. Apolo Anton Ohno, Short Track Speedskating 5. Gretchen Bleiler, Snowboarding

MOST VIEWED VIDEO CLIPS

1. Shaun White Wins Gold in Halfpipe

2. Lindsay Jacobellis SBX race

3. Ice Dancing spills and thrills

4. Sasha Cohen practice session

5. Michelle Kwan press conference

ONLINE GAMES

Through Tuesday, a total of 734,195 games have been played through the online games available on NBCOlympics.com, with an average per player in-game time of nearly 30 minutes.

Almost 23,000 players have registered to compete in the Visa Championships. Through the end of the Torino Games, daily leaders in bobsled, snowboard cross, giant slalom and the combined events are eligible to win prizes and post medals for local NBC affiliate teams. The player with the single best score in a combined event will be eligible for the Grand Prize - a trip to the Olympic Winter Games in Vancouver in 2010.

NBCOLYMPICS.COM

NBCOlympics.com, produced in conjunction with Internet Broadcasting, provides live results, up-to-the-minute TV listings, breaking news, feature stories and a video intensive digital media experience never before offered by an American television network as part of its event coverage. NBCOlympics.com is closely tracking the performance of hometown Olympic athletes and covering other local interest stories through 213 unique "Olympic Zones," local Torino Olympic websites produced in partnership with 213 NBC affiliates. In addition to local Olympic TV listings and programming information, Olympic Zones offer a multimedia experience that will include photo slideshows and video from reporters on the ground in Torino.

NBCOlympics.com is also leveraging its staff, on-air talent, family members of athletes and former Olympian to provide information for Torino Tracker - a comprehensive blog of the Torino Games.