Pamela Anderson to Host 2006 JUNO Awards  2/28/06

Pamela Anderson to Host The 2006 JUNO Awards, Canada's Music Awards -- International superstar returns home to host awards broadcast --

TORONTO, Feb. 27 /PRNewswire/ - Internationally renowned Canadian superstar Pamela Anderson has been named host of The 2006 JUNO Awards, Canada's Music Awards, it was announced today by broadcaster CTV and the Canadian Academy of Recording Arts and Sciences (CARAS). Canada's most-watched awards telecast, The 2006 JUNO Awards will be broadcast on Sunday, April 2 on Canadian broadcaster CTV.

Named as "The Most Powerful Canadian in Hollywood" in 2005 by Canadian Business magazine, Anderson is one of the world's most recognized stars, thanks to her multi-platform career as an actor, model, author, producer and designer. Anderson joins an esteemed list of homegrown, international stars who have hosted The JUNO Awards since CTV began airing the awards telecast in 2002, including Barenaked Ladies, Shania Twain and Alanis Morissette.

"Canadian music rocks," said Anderson. "No matter where I am in the world I can listen to Canadian music and feel like I'm at home. This is going to be one kick-ass awards show."

Anderson will host a two-hour awards broadcast that features performances by Bedouin Soundclash, Broken Social Scene, 2006 Canadian Music Hall of Fame inductee Bryan Adams, Coldplay, Michael Buble and Nickelback. Additional performers will be announced soon.

"She's famous around the world, but Pamela will feel right at home in Halifax," said Susanne Boyce CTV's President of Programming and Chair of the CTV Media Group. "She can expect a hearty east coast welcome for what promises to be a spectacular awards broadcast."

"We are thrilled to have Pamela Anderson host The 2006 JUNO Awards," said Melanie Berry, President of the Canadian Academy of Recording Arts and Sciences (CARAS) and executive producer of the broadcast. "With her unabashed wit and spontaneity, she is sure to make April 2nd a night to remember."

Pamela Anderson was born on Canada’s centennial birthday on July 1, 1967. Raised in Ladysmith, British Columbia, Anderson is now an internationally acclaimed multi-media star. Anderson’s road to stardom began when she was spotted at a B.C. Lions football game. This lead to a contract with Labatt Breweries and several other commercial deals followed. Her beautiful pin-up physique and signature bleach blonde hair has landed her dozens of magazine covers including Playboy, on which she has appeared more times than any woman in the magazine’s history.

Anderson’s television career took off in 1991 with her role as Lisa the “Tool Time Girl” on the family sitcom Home Improvement. Anderson’s most notable television role came in 1992 when she joined the cast of Baywatch. She produced and starred in her own series V.I.P. in 1998 and signed on as the voice for Erotica Jones in the cartoon Striperella in 2003. Currently Anderson stars in the ensemble comedy Stacked. Known as a good sport, she participated in The Comedy Central Roast of Pamela Anderson, which aired on The Comedy Network in February 2006.

Anderson is the author of two books, Star (2004) and Star Struck (2005) and is an activist for the People for the Ethical Treatment of Animals (PETA). Anderson also hopes to launch a cruelty-free line of clothing, beauty and pet care products as well as a vegetarian line of frozen food for kids.

Broadcast in High-Definition and 5.1 Surround Sound, The 2006 JUNO Awards, Canada's Music Awards, will be broadcast for the fifth year in a row on CTV on Sunday, April 2 from the Halifax Metro Centre in Halifax, NS. In April 2005, 1.34 million viewers watched The 2005 JUNO Awards from Winnipeg on CTV. In all, more than 5.7 million Canadians tuned in to watch some part of the star-studded show– an increase of almost half a million viewers compared to the 2004 broadcast - making it once again the most-watched Canadian awards telecast. CTV began broadcasting The JUNO Awards in 2002 when it telecast the Awards from St. John’s, Newfoundland and Labrador, before taking it to Ottawa (2003), Edmonton (2004) and Winnipeg (2005). The 2007 JUNO Awards will be broadcast from Saskatoon on CTV.

- CTV - SOURCE CTV Inc.

-0- 02/27/2006