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Beauty
and the Geek Scores Impressive Ratings
2/5/07
"BEAUTY AND THE GEEK" TAKES SECOND IN THE HOUR VERSUS ALL
COMPETITION IN TARGET DEMOS "Beauty and The Geek" Climbs to
Match Cycle Highs in Time Period
"Beauty and The Geek" Scores Double-Digit Week-to-Week Growth
in All Demos
(Burbank, CA) - The CW's "Beauty and The Geek" ranked second
in the hour against all competition among adults 18-34 (2.4/7) and women
18-34 (3.0/8), behind only Fox, according to preliminary live plus same
day Nielsen ratings for Wednesday, Jan. 31, 2007
With monster gains across the board, "Beauty and The Geek"
matched this cycle's best ratings at 8:00 p.m. among women 18-34 (3.0/8),
tying the first hour of its premiere.
"Beauty and The Geek" scored impressive week-to-week growth
in all categories, gaining 41% in adults 18-34, 50% in women 18-34, 36% in
adults 18-49 (1.9/5), 47% in women 18-49 (2.2/5) and 23% in viewers
(3.8mil).
Source:
The CW Press Release
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