What Will They Think of Next? Dreyers Announces American Idol Ice Cream  2/13/07

Dreyer's Slow Churned(R) Ice Cream Debuts American Idol Inspired Flavors in the Freezer Aisle

Five New AMERICAN IDOL Flavors Compete for a Sweet Contract With Dreyer's

OAKLAND, Calif., Feb. 13 /PRNewswire-FirstCall/ -- Watch out Idol fans, five new contestants are taking the stage and vying to be cream of the crop! Dreyer's Slow Churned is debuting its first-ever AMERICAN IDOL ice cream flavors. Ice cream lovers are urged to cast votes for their favorite flavors -- offering glitz, glam and Hollywood fun for the whole family.

The toughest Idol competition this season may be on freezer shelves: will Choc 'N Roll Caramel melt the hearts of Americans or will Hollywood Cheesecake strut its way to victory? Perhaps it will be the smooth groove of Soulful Sundae Cone that steals the spotlight. But, don't rule out the melodious trio of Triple Talent and watch out for the cool sounds and hot moves of Take the Cake -- basking in confetti sprinkles.

Ice cream lovers and Idol fanatics can cast votes for their favorite flavors at Slowchurned.com . The winning Dreyer's Slow Churned American Idol ice cream flavor will earn a permanent spot in the Slow Churned ice cream line up. To find out where these limited edition AMERICAN IDOL flavors (available through August 31) have recently been delivered in your neighborhood, please visit Dreyer's Flavor Finder(R) at Slowchurned.com . But hurry, because these popular flavors will disappear faster than the Idols voted off last week.

"Dreyer's is delighted to bring AMERICAN IDOL excitement to the freezer aisle. Like AMERICAN IDOL, Slow Churned has taken the country by storm!" said Suzanne Ginestro, Dreyer's Senior Brand Manager. "What better time to enjoy a bowl of your favorite AMERICAN IDOL flavor than while watching the latest episode of AMERICAN IDOL with friends and family. With five rockin' flavors to choose from, there is sure to be a favorite for everyone."

David Luner, SVP Interactive and Consumer Products, FremantleMedia Licensing Worldwide, North America, licensor for AMERICAN IDOL added, "We're always looking for fun new ways to engage fans of the show and this campaign is a perfect fit. You can't get much more popular than AMERICAN IDOL and ice cream. Put the two together and you've got a real show stopper!"

In true Idol fashion, the new flavors have a sweet opportunity to shine in the spotlight while dishing up their individual personalities:

Choc 'N Roll Caramel: Ripping its rockin' tunes, Choc 'N Roll Caramel is a true rock star. This fan favorite rocks with caramel and chocolate light ice creams and rolls with a caramel swirl and mini caramel cups.

Hollywood Cheesecake: A familiar face on the pop scene, Hollywood Cheesecake loves the camera and lives to be the center of attention. Strike a pose for cheesecake flavored light ice cream with graham cracker and strawberry swirls.

Soulful Sundae Cone: Often spotted grooving to the soulful R&B beat, the smooth jazz-like qualities of Soulful Sundae Cone deliver vanilla and chocolate light ice creams swirled with chocolaty coated peanut and cone pieces.

Take the Cake: Always up for a party and dancing in the streets, Take the Cake is a wild party in a bowl with yellow cake flavored light ice cream, a blazing blue frosting swirl and multicolored confetti sprinkles.

Triple Talent: With milk chocolate, chocolate mousse and dark chocolate light ice creams, Triple Talent has it all -- looks, taste, and mega-watt "star" power.

Not only will Americans help determine the fate of each flavor, each fan that casts a vote on Slowchurned.com will be entered for a chance to win great prizes including a 50-inch HDTV wide screen plasma TV, an AMERICAN IDOL ice cream party for up to 75 guests and a grand prize trip to the AMERICAN IDOL finale! Log on to Slowchurned.com where you can be the judge.

SOURCE Dreyer's Grand Ice Cream, Inc.

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