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Vh1
and BET Team Up With With Queen Latifah for New Show "Wifey"
2/16/07
VH1 and BET Climb Into Bed With Queen Latifah for 'Wifey';
First-of-Its-Kind Multi-Network Production Would Debut Simultaneously, BET
Entertainment President Hudlin to Direct Pilot; Executive Producers
Include Queen Latifah
NEW YORK /PRNewswire/ -- In a first-of-its-kind
development/production/broadcast deal, Viacom subsidiaries VH1 and BET are
partnering on a one-hour pilot for the ensemble drama "Wifey,"
set in the world of hip hop. Under this unique arrangement, the eventual
series would premiere simultaneously on both networks. Written and
executive produced by Michael Elliot, the pilot will be directed by BET
President of Entertainment Reginald Hudlin. The executive producers
include Queen Latifah, Shakim Compere and Dedra Tate for Flavor Unit,
Michael Hirschorn and Maggie Malina for VH1, and Hudlin and Byron Phillips
for BET.
"Wifey" is centered on the newly-widowed wife of a hip-hop
mogul who must reassemble her life as she takes over her late husband's
record label. Once there, she discovers that her family's fortunes were
built upon lies and crimes that now threaten to destroy everything. With
the help of two female friends, they take on the male-dominated world of
hip-hop.
"The premise behind 'Wifey' has tremendous promise and fits
perfectly into VH1's unique ability to tell stories about music and pop
culture," said Brian Graden, President, Entertainment, MTV Networks
and President, LOGO. "This pilot marks the first time that VH1 has
partnered with another network in such a way, so we're eager to explore
all of the ideas and possibilities that will develop by teaming up with
Reginald Hudlin and our friends at BET now and in the future.
"This project represents a first on several levels: BET has never
jointly developed or produced a program with any other network, the
premiere/revenue structure is unique, and I imagine it's the first time
that a network head has directed a pilot," says Hudlin, whose last
directing gig was the pilot for "Everybody Hates Chris," just a
few months before he joined BET. Hudlin also helmed such box office
classics as "House Party," "Boomerang," and the
animated film "BeBe's Kids."
"Byron Phillips and I loved the show the minute we read the
script," Hudlin added, and that, given "a common
sensibility" with VH1's Hirschorn and Malina, he sees the project as
"the first of many together."
Queen Latifah (a.k.a. Dana Owens), one of the project's executive
producers, echoes Hudlin's enthusiasm.
"I've always wanted to do a series like this. My first business
was the music business, so doing this show with the music networks VH1 and
BET about the music industry is exciting for me and my partner Shakim,"
stated Latifah. "It's going to be a fun show."
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