NBC Announces Victoria Beckham Reality Series  3/1/07

VICTORIA BECKHAM SIGNS POSH DEAL WITH NBC FOR A NEW SUMMER REALITY SERIES -- FROM THE PRODUCERS OF "AMERICAN IDOL" -- SPOTLIGHTING HER GLAMOROUS NEW LIFE IN LOS ANGELES

BURBANK -- February 28, 2007 -- Victoria Beckham (aka "Posh Spice") has signed a deal with NBC for a new reality series from Simon Fuller's 19 Entertainment ("American Idol"), which will give viewers an exclusive inside look at Beckham's glamorous life as she makes the move across the pond from London to Los Angeles. The six, half-hour episodes are slated to premiere this summer. The announcement was made today by Kevin Reilly, President, NBC Entertainment.

"The series will give viewers a glimpse into what makes Victoria so popular and admired as one of the most glamorous women in the world," said Reilly. "She makes news wherever she goes and our audience can now become insiders in this fascinating personal view of what being 'Posh' truly represents."

Said Beckham, "I am so excited to be making this show for NBC with Simon Fuller. He has so much success around the world with his TV shows and the respect and trust of everybody he works with. This show is really something different, it's pushing the boundaries and I think it's going to surprise a lot of people."

Added Fuller, "For the past few years, I've been inundated with requests to make a show based on Victoria's real life. After much thought, we have finally decided to do it. NBC will be our partners. Both Kevin Reilly and Craig Plestis have been extremely supportive in allowing us to do something a little different. This show will cross all genres and hopefully will pleasantly surprise a few people!"

Beckham burst onto the scene as a member of the hit 90's all-girl super group The Spice Girls. Known around the world as "Posh Spice," the elegant and confident member of the ensemble, Beckham sold millions of albums worldwide with the group before it disbanded in 2001. She went on to become an accomplished solo artist with such hits as "Not Such an Innocent Girl" and "This Groove/Let Your Head Go On." In 1999, she married soccer superstar David Beckham and quickly they became one of the world's most celebrated couples. In 2004, Beckham turned her attention to fashion, designing VB Rocks a line of high-end jeans for Rock and Republic. Most recently, Beckham launched her own jeans label called DVB Style as well as her own line of sunglasses and perfume.

The currently untitled series will be produced by 19 Entertainment, a fully owned subsidiary of CKX, Inc. (NASDAQ: CKXE). Simon Fuller ("American Idol") and Kim Fuller ("Tracey Takes On") are the executive producers. Simon Fuller and Victoria Beckham are represented by Creative Artists Agency.

Source: NBC Press Release