Trading
Spouses and Nanny 911 Move to CMT March 3rd 2/27/08
TWENTIETH TELEVISION SELLS FAMILY FOCUSED REALITY SERIES "TRADING
SPOUSES" AND "NANNY 911" TO CMT
Programs to Make Their Cable Debut Monday, March 3
NEW YORK February 27, 2008 Twentieth Television has reached a
multi-year licensing agreement for TRADING SPOUSES: MEET YOUR NEW MOMMY,
and NANNY 911 announced Bob Cook, president and COO of Twentieth
Television and Mary Beth Cunin, vice president, programming strategy, CMT.
The unscripted series make their cable debut on CMT beginning Monday,
March 3 when TRADING SPOUSES premieres at Noon and 1:00 p.m., ET/PT,
repeating at 6:00 and 7:00 p.m., ET/PT.* NANNY 911 begins airing in its
regular timeslot Tuesday, March 4 at Noon and 1:00 p.m., ET/PT, repeating
at 6:00 and 7:00 p.m., ET/PT.**
In making the announcement, Bob Cook stated: "We are thrilled to
enter into this agreement with CMT allowing new and returning viewers
alike to embrace two of television's most memorable family centered
reality series."
A new take on the classic fish-out-of-water story, "Trading
Spouses: Meet Your New Mommy" is a program where moms and dads try
out the ultimate life change ditching their families to take over a clan
from another walk of life. For some, it's a dream vacation and for others,
an absolute nightmare while they live with their host families for one
whole week. At the end, the moms decide how their host family will have to
spend the $50,000 prize.
"Trading Spouses: Meet Your New Mommy" and "Nanny
911" are two family-friendly series that directly connect with the
CMT audience," said Cunin. "We believe that the addition of
these family-based reality shows to our schedule will not only engage our
core fans, but attract new viewers as well."
"Nanny 911," produced by Granada America, follows a team of
nannies armed with the dos and don'ts of child-rearing. Each nanny has a
specific area of expertise, ranging from proper etiquette to controlling
temper tantrums, and all are ready to help exhausted parents tackle the
issues creating chaos in their home and whip their families into tip-top
shape.
*TRADING SPOUSES will air in its regular timeslot on Mondays,
Wednesdays and Fridays at Noon and 1:00 p.m., ET/PT, repeating at 6:00 and
7:00 p.m., ET/PT.
**NANNY 911 will air in its regular timeslot on Tuesdays and Thursdays
at Noon and 1:00 p.m., ET/PT, repeating at 6:00 and 7:00 p.m., ET/PT.
Source:
CMT Press Release