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Partners Set for New Bravo Series "Top Design"
1/11/07
GMC,
LENDINGTREE.COM, BACARDI LIMON AND THOMASVILLE FURNITURE TAPPED AS
PARTNERS FOR BRAVO’S ALL-NEW INTERIOR DESIGN COMPETITION SERIES 'TOP
DESIGN'
ELLE DECOR Magazine Signs On As Publishing Partner
NEW YORK - January 10, 2007 - Bravo announced today that GMC,
LendingTree.com, Bacardi Limon, and Thomasville Furniture have been named
partners for Bravo’s new hour-long 10-episode interior design
competition series, “Top Design,” premiering on Wednesday, January 31
at 11 PM ET/PT. And, ELLE DECOR Magazine has signed on as the on-air
magazine sponsor. The announcement was made today by Shari Post, Vice
President, Ad Sales, Bravo.
“Top Design” offers a behind-the-scenes look at the creative,
competitive and client-driven interior design business. Popular designer
and personality Todd Oldham hosts and is joined by renowned designer
Jonathan Adler, as lead judge, and series judges Margaret Russell,
editor-in-chief of ELLE DECOR Magazine and interior designer Kelly
Wearstler.
As the auto partner of Bravo’s “Top Design,” GMC’s first
crossover, the 2007 GMC Acadia, will be integrated into the series via a
branded challenge and general vehicle usage throughout the series. GMC
will also provide the all-new 2007 GMC Acadia to the series winner who
creates the winning “Top Design.” LendingTree.com will provide a
$100,000 cash prize to the winner to help them design their future;
Bacardi Limon - a featured spirits brand in the series - will be
integrated within a design challenge, and will execute a national retail
promotion in support of the launch of the series; and Thomasville
Furniture will sponsor a vignette series. In addition, GE Monogram will
provide the finalists with access to their full line of appliances for a
"Top Design" challenge.
ELLE DECOR Magazine, regarded as one of the world's premier design
publications, will reward the winner with a coveted feature. Plus, the
winner will have the chance to showcase their skills at the magazine's
Dining by Design charity event in New York City, a lavish affair where
designers, celebrities, and the who's who of fashion convene for a night
of style, drama, excitement and spirited collaboration.
“We’re excited about our partners involvement in this exciting new
Bravo original series,” said Post. “As the buzz for the series
continues to grow, our promotional partners are provided with valuable
consumer awareness and exposure for their brands across the network that
delivers the most affluent viewers in cable television.”
In “Top Design,” high pressure, eccentric personalities and
creative egos combine to fuel the competition. The aspiring and
professional interior design contestants will converge and compete in a
series of challenges to create the “Top Design” while living in a
decked-out studio loft as they are inspired and critiqued by professionals
who are leaders in their chosen field.
The “Top Design” series is produced by Stone & Company
Entertainment, with Scott Stone and Clay Newbill serving as Executive
Producers.
Bravo is the cable network that plugs people into arts, entertainment
and pop culture with original programming, acclaimed drama series, movies,
comedy and music specials, and by showing a whole different side of
celebrities. Currently available in more than 83 million homes, Bravo is
known for breaking exciting new personalities, shaking up the way we look
at style, media, fame and Hollywood, pulling back the curtain on the
creative process, and making influential and inventive original
programming. Its critically acclaimed original programming includes the
Emmy-nominated “Kathy Griffin: My Life on the D-List,” 12-time
Emmy-nominated "Inside the Actors Studio," “The Real
Housewives of Orange County,” “Top Chef,” "Celebrity Poker
Showdown,” as well as the 2004 Emmy winner for Outstanding Reality
Program, "Queer Eye," and the four-time Emmy-nominated hit
competition series, “Project Runway.”
Bravo is a program service of NBC Universal Cable Entertainment, a
division of NBC Universal one of the world's leading media and
entertainment companies in the development, production, and marketing of
entertainment, news, and information to a global audience. Bravo has been
an NBC cable network since December 2002 and was the first television
service dedicated to film and the performing arts when it launched in
December 1980. For more information visit www.bravotv.com .