Vh1
Scores Big Ratings With "Rock of Love 2" and "Scott Baio is
46 and Pregnant" 1/15/08
VH1 Scores Again With Record-Breaking Debuts of Sophomore Series 'Rock
of Love 2 with Bret Michaels' and 'Scott Baio is 46 ... And Pregnant'
'Rock of Love 2 with Bret Michaels' Attracts 3.7 Million Viewers and
'Scott Baio is 46 ... And Pregnant' Attracts 1.6 Million Viewers
NEW YORK, Jan. 15 -- VH1 kicks-off 2008 with a bang! Returning series,
"Rock of Love 2 with Bret Michaels" and "Scott Baio is 46
... And Pregnant" break ratings records and catapult VH1 to another
successful Sunday night of most-watched television.
Sunday night's (1/13) 9:00 PM season two premiere of "Rock of Love
with Bret Michaels" scored a 2.6 in the key P18-49 demo, up +166%
from the first season's premiere. The episode in which Poison front-man
Bret Michaels met his new batch of ladies attracted 3.7 million total
viewers and 2.9 million viewers 18-49. "Rock of Love 2" was also
the night's most watched cable program among P18-49 viewers and ranks
among VH1's top 10 telecasts in the network's history.
During this season of "Rock of Love 2," Michaels will put
these 20 new women through various challenges, which include a talent
show, Mud Bowl 2, rodeo, custom chopper & video vixen challenges. The
ladies that succeed in these challenges will join Michaels on some wild
and exclusive excursions, while those who can't hang like true backstage
VIPs will be escorted out in bona fide rock star fashion.
Then at 10:00 PM, the second season premiere of "Scott Baio is 46
... And Pregnant" scored the series' highest rating of all time with
a 1.2 P18-49 rating, up +35% from the first season premiere. The episode
attracted 1.6 million total viewers and 1.3 million viewers in the P18-49
demo.
"Scott Baio is 46 ... And Pregnant" finds Scott struggling to
come to terms with impending fatherhood. Having just learned Renee is
pregnant, Scott calls his entourage, Steve Cuccio, Jason Hervey, and
Johnny V for a late night meeting at Braemar Country Club where he
confesses that he believes his life is over and shares with them his
uncertainties about becoming a father. The boys try their best to cheer
him up, but in the end Scott's old life coach, Doc Ali, once again saves
the day by setting him up with a 'Daddy's 2 B' Class to help him deal with
his worries.
These two ratings triumphs come on the heels of the tremendous debut of
the VH1 original series "Celebrity
Rehab with Dr. Drew" last Thursday night. That series premiere
scored an impressive 1.4 rating in the key 18-49 demo, attracting 1.8
million total viewers and 1.5 million P18-49 viewers. The hour-long
premiere episode also ranked #1 for the night on basic cable among viewers
18-49 and more than doubled (+128%) the 4Q07 time period average.
VH1's "Rock of Love with Bret Michaels" is created and
executive produced by Mark Cronin and Cris Abrego for Mindless
Entertainment and 51 Pictures, who also produce the record-breaking
"Flavor of Love," "Charm School," "I Love New
York," "The Surreal Life," "My Fair Brady," and
"Gotti's Way." Ben Samek also executive produces for the
company. The production teams' programming launched VH1 into their highest
ratings ever and their ratings continue to outperform their previous
successes. Jeff Olde, Jill Holmes, Kristen Kelly, Leah Horwitz and Michael
Hirschorn oversee the series for VH1.
"Scott Baio is 45... And Single" was created by Eric Bischoff
and Jason Hervey of Bischoff Hervey Entertainment who serve as executive
producers along with Scott Baio. Executive producers for 3 Ball
Productions are JD Roth, Todd A. Nelson and Adam Greener. Jeff Olde,
Claire McCabe and Michael Hirschorn oversee the series for VH1.
VH1 connects viewers to the music, artists and pop culture that matter
to them most with series, specials, live, events, exclusive online content
and public affairs initiatives. VH1 is available in 90 million households
in the U.S. VH1 also has an array of digital services including VH1
Classic and VH1 Soul. Connect with VH1 at http://www.VH1.com.
VH1 is a registered trademark of MTV Networks, a unit of Viacom
International Inc. MTV Networks also operates and offers joint ventures,
licensing agreements and syndication deals whereby its programming can be
seen worldwide.
* all data from Nielsen Media Research.
SOURCE VH1