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1.1
Million Viewers Tune in to See Being Bobby Brown Debut
7/1/05
MORE THAN ONE MILLION VIEWERS TURN TO BRAVO TO SEE WHAT IT'S REALLY
LIKE 'BEING BOBBY BROWN'
NEW ORIGINAL SERIES BECOMES HIGHEST RATED THURSDAY NIGHT SERIES
PREMIERE IN NETWORK HISTORY AND HIGHEST RATED ORIGINAL PREMIERE OF THE
NIGHT IN THE TIME PERIOD ON CABLE IN ADULTS 18-49
SERIES GARNERS GROWTH IN SECOND EPISODE IN HOUSEHOLDS, TOTAL VIEWERS,
ADULTS 18-34 AND 18-49
NEW YORK ? July 1, 2005 ? The June 30 premiere of Bravo's new reality
series, "Being Bobby Brown," averaged more than 1.1 million
total viewers over two back-to-back original episodes. The series, which
takes a fly-on-the-wall look at Grammy-winning Bobby Brown, and his life
as a husband, father, and friend, burst onto Bravo's Thursday night lineup
averaging a 1.1 household rating (up 199% from the season-to-date
time-period average), 829,000 adults 18-49 (up 293%), 768,000 adults 25-54
(up 240%) and 429,000 adults 18-34 (up 393%) ? becoming the highest rated
Thursday program premiere in the 25-year history of the network.
"Being Bobby Brown" also ranked as the number one cable
original premiere of the night for the time-period in adults 18-49.
The second half-hour episode posted increases of five percent in total
viewers, six percent in 18-49 and 21 percent in adults 18-34. The premiere
was Bravo's highest rated series premiere since "Celebrity Poker
Showdown" on December 2, 2003 in households, total viewers, adults
18-34, 18-49 and P25-54.
"'Being Bobby Brown' shows a rarely displayed verite glance at the
lives of a pop culture icon and his famous family," said Lauren
Zalaznick, President of Bravo. "The strong growth of the series over
the course of the first two episodes demonstrates the audience's desire to
come to Bravo for a deep, inside peek into the lives of these
megastars."
"Being Bobby Brown" is co-produced by B2 Entertainment and
Brownhouze Entertainment for Bravo. Tracey Baker-Simmons is executive
producer and Wanda Shelley is producer for B2 Entertainment. Bobby Brown
and his brother Tommy Brown are co-executive producers of the series.
Bravo is the cable network that plugs people into arts, culture and pop
culture with original programming, movies and by showing a whole different
side of celebrities. Currently available in more than 79 million homes,
Bravo is known for breaking exciting new personalities, shaking up the way
we look at style, media, fame and Hollywood, pulling back the curtain on
the creative process and making influential and inventive original
programming. Its critically acclaimed and award-winning original
programming includes "Inside the Actors Studio," "Celebrity
Poker Showdown," "Project Greenlight," as well as the 2004
Emmy winner for Outstanding Reality Program, "Queer Eye for the
Straight Guy." The network's other hits include "Project
Runway," "Blow Out" and "Sports Kids Moms & Dads.
Bravo is a program service of NBC Universal Cable Entertainment, a
division of NBC Universal, one of the world's leading media and
entertainment companies in the development, production, and marketing of
entertainment, news, and information to a global audience. Bravo has been
a NBC Cable Network since December 2002 and was the first television
service dedicated to film and the performing arts when it launched in
December 1980. For more information visit www.bravotv.com. |