MTV
Announces Trailer Fabulous to Premiere August 3rd
7/29/05
Let
The Mobile-Home Mayhem Begin! New MTV Series 'TRAILER FABULOUS' To
Premiere On August 3
BEVERLY
HILLS, Calif., July 14 /PRNewswire/ -- MTV: Music Television today
announced that TRAILER FABULOUS, a new show that puts the "fab"
in pre-fabricated homes, will premiere on Wednesday, August 3, at 10 p.m.
The ten-episode series, with its unique feel and look, turns the typical
home makeover show on its ear as a fresh, new parody of the concept.
Hosted
by rap artist Brooks Buford, TRAILER FABULOUS will roll into a different
trailer park each week to give one lucky young person a style makeover --
of not only his mobile home, but also his look. Buford will lead the
design team, including famed designer Johnny Hardesty and tough-guy
landscaper Gino Panaro, to transform the trailer into the crib dreams are
made of, while stylist Erika Martin revamps our kid's wardrobe and
personal style - - and "re-fashions" the kid's family as well.
The series is filled with tongue-in-cheek nods to the standard cliches of
the home makeover genre; viewers will see the team's hilarious take on
elements including the "looming deadline," spats between
designers and builders, and "not so subtle" product placements
throughout the series. With an ironic tone, the show lightly pokes fun at
some of the other makeover series, while at the same time, paying homage
to the highly successful format.
In
the first episode, the TRAILER FABULOUS team drives their Air Stream into
Moosic, Pennsylvania, where they discover not only a trailer in need of
some TLC -- but a trailer full of birds! Alex, 22, shares a single-wide
with his dad Steve -- and their trailer is a loud, chirping mess. His
dad's unruly birds fly freely in the house, leaving their "mark"
everywhere, gnawing cabinets, and giving Alex no quiet space to call his
own. To remedy the situation, the Trailer Fabulous team drops the birds at
an unlucky friend's house, ships father and son off to the spa, and works
tirelessly to give both the birds, dad, and Alex, rooms to call their own.
"This
series will give our audience a whole new way to experience the makeover
show genre," commented Brian Graden, President, Entertainment MTV
Music Group and President, Logo. "We're confident that our viewers
will really connect with seeing real kids, in their real homes, undergo
these amazing transformations, in a hilarious and sometimes touching
way."
"The
idea here was to take the home makeover show format and turn it inside
out, to poke fun at the conventions of the genre and tell our stories in
and unique way. The visual approach is more cinematic, and the crew we've
assembled to overhaul these homes is amazing, from our irreverent host
Brooks Buford to our sassy stylist Erika," added Tony DiSanto, Senior
Vice President of Production for MTV. "It's a blast to watch, and the
transformation of the family and home is always amazing."
The
show will be supplemented by "All Things Trailer Fabulous," a
weekly companion piece featuring highlights from the series, as well as
exclusive, never-before-seen content. "All Things Trailer
Fabulous" will run on MTV's broadband video platform MTV OVERDRIVE.
In addition, MTV.com will feature cast bios, and exclusive interviews with
and photos of the cast.
Will
the designers beat the clock and turn the "before" into the
"after" before time runs out? Will the folks let their home get
"blinged out," complete with unbelievable interiors,
landscaping, and maybe even a few surprises for the whole trailer park?
And will the designers agree on what look is best for their makeover
project -- or come to blows trying?
Brooks
Buford was half of the Southern rap duo Rehab, whose 2000 debut spawned a
Top 20 single, "It Don't Matter." Buford then signed a solo deal
with Arista. His first album, "Straight Outta Rehab," was
released in 2003, and Brooks is currently at work on his next solo
project. Designer Johnny Hardesty has provided set and production design
for several feature films; his work has also appeared in Vogue, Jane, and
the Neiman Marcus catalog, as well as at events including the Playboy 50th
Anniversary party and the Victoria's Secret Fashion Show After-Party. Born
in Brooklyn and the owner of landscape/construction company "Gino's
Crew," Gino Panaro has been an expert landscape contractor for over
20 years. His acclaimed work is on view at properties throughout the New
York and New Jersey area, including million- dollar private estates as
well as the New York Aquarium. Erika Martin is a hot up-and-coming stylist
who counts Fat Joe, the RZA, and Michelle Rodriguez among past clients.
She has served as a fashion correspondent for Event Links and as a
designer for TRACE and COMPLEX magazines.
A
lighthearted, entertaining twist on the makeover genre, TRAILER FABULOUS
will turn drab into fab with a lot of heart and even more attitude. With
our dedicated crew at the helm and the design possibilities endless, there
is definitely no place like home.
TRAILER
FABULOUS was created by Bob Kusbit and co-created by Angela Day; Kusbit
and Day also serve as executive producers. Tony DiSanto and Liz Gateley
developed the series and also serve as executive producers. George
Plamondon is co-executive producer.
MTV
Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), owns and
operates the following television programming services -- MTV: Music
Television, MTV2, mtvU, VH1, Nickelodeon/Nick at Nite, TV LAND, Spike,
Comedy Central, CMT and The Digital Suite From MTV Networks, a package of
nine US digital services, all of which are trademarks of MTV Networks. MTV
Networks also has licensing agreements, joint ventures, and syndication
deals whereby all of its programming services can be seen worldwide.