TV Bosses Plan Fresh Desperate Housewives Marketing  7/28/05

Television bosses at US network ABC are planning to reprise their famous advertising campaign to promote the second series of Desperate Housewives, but with a new slogan.

To grab attention for the award-winning drama before it hit TV screens last year (04), American dry cleaning bags were distributed bearing the slogan "Everyone has a little dry laundry". The slogan will now become "New season, new dirty laundry".

ABC entertainment President Stephen McPherson says, "The marketing is a huge obsession of mine and I think it's a huge obsession of the network. It's become an incredibly important part of what we do and what our success is."

The multi-award-winning Desperate Housewives finished its first run as the fourth most watched program on American television.