Sirius
Satellite Radio to Broadcast Exclusive Conversation With Lance Armstrong
Armstrong as Part of Special Reports From 2005 Tour de France 'Lance in
France ... Off The Bike and On The Mic' to air daily on FACTION channel
NEW YORK, June 1 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq:
SIRI) announced today an exclusive series that will allow subscribers to
follow Lance Armstrong in a personal way during his quest for an historic
seventh consecutive Tour de France victory when Lance in France ... Off
The Bike and On The Mic, debuts July 2, the first day of the Tour.
An offshoot of Armstrong Radio, Lance's weekly radio show on SIRIUS,
Lance in France ... Off The Bike and On The Mic will be a series of daily
reports focusing on Lance throughout the 2005 Tour de France. Broadcast
from locations along the route of the Tour and hosted by Mark Higgins,
producer/co-host of Armstrong Radio, a new report is scheduled to air at
4:00 pm ET every day of the race on SIRIUS Faction, channel 28. The
reports will be rebroadcast at 8:00 pm ET and the following day at 8:00 am
ET and 12:00 pm ET, also on Faction.
Over the course of the competition, the series will feature several
exclusive conversations with Lance, who will give his perspective in his
own words as he proceeds through the final race of his legendary career.
"I'm very excited about the opportunity this show gives me to
connect with the fans on such a personal level during my final Tour de
France," said Armstrong. "The fans have been so supportive of me
over the years and having them along for my last race will make this
experience that much more special."
The series will include a day-to-day look at the atmosphere surrounding
the Tour itself and a behind-the-scenes perspective on the riders'
lifestyles both on and off the bike, focusing on their daily and nightly
routines as they proceed through the most significant race of their
careers.
Armstrong, arguably the greatest cyclist the sport has ever known and
one of the most inspiring competitors in all of sport, announced in April
that following this year's Tour, he will retire from competitive cycling.
"The connection that exists between Lance and his fans goes way
beyond the sport of cycling," said Scott Greenstein, SIRIUS President
of Entertainment and Sports. "He is truly an inspiration to millions
of people. We're fortunate that he has decided to return for one last
race, and SIRIUS will provide listeners with an unprecedented, privileged
glimpse into his world while he attempts to make history once again."
Armstrong joined SIRIUS in January to host a weekly program on Faction,
a channel created specifically to appeal to action sports enthusiasts with
an innovative mix of music and talk. Armstrong Radio airs every Sunday at
9:00 p.m. ET on Faction, channel 28.
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