Jennifer Love Hewitt Poses in Hanes for New Print Ads  6/7/05

Jennifer Love Hewitt poses in Hanes for their new print ads - part of the 'Look Who' campaign - set to debut this month.

Hanes expands its 'Look Who We've Got Our Hanes on Now' ad campaign

WINSTON-SALEM, N.C., June 7 /PRNewswire/ -- Hanes, the No. 1 apparel brand in the United States, announced today that it will be adding another famous face to its new ad campaign. America's favorite girl next door, Jennifer Love Hewitt, will appear in a series of print advertisements in various women's consumer magazines, due to hit the shelves in June 2005. For the first series of print ads Jennifer is featured in the new, revolutionary Hanes Perfect Panty.  

The 25 year-old singer and actress best known for her role in "I Know What You Did Last Summer," will star in a highly-anticipated television series, "Ghost Whisperer," to premiere on CBS this fall. This is the actress's first partnership with an apparel brand. "I have always wanted to model for an all- American apparel brand and Hanes is perfect for me. 

Hanes represents contemporary American style, with a flirty edge and the new ads really show that," said Jennifer Love Hewitt. Hanes brand champion Sidney Falken stated, "Jennifer Love Hewitt is such a great fit for our new print campaign. Her energetic spirit and fun personality complement the versatility of the Hanes intimate apparel and sleepwear lines - - we're so excited to have her join the team." 

The new ads feature a naturally playful Hewitt in a variety of Hanes underwear and sleepwear. Jennifer poses in The Perfect Panty -- Hanes revolutionary new underwear with 360 degree stretch, no ride up and no lines - - this underwear gives a woman everything she's ever wanted from her underwear. Hewitt is also featured in items from the versatile and stylish Hanes Authentic Daywear and Sleepwear Collection, including popular A-shirts and boy shorts in fun colors, which allow Jennifer to be comfortable without sacrificing style. In addition, she strikes a stylish pose in bras and panties from the brand's Body Creations and Pure Bliss lines.

Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. Hanes is a flagship brand of Sara Lee Branded Apparel. Sara Lee Branded Apparel is currently a part of Sara Lee Corporation, which in February 2005 announced a transformation of its business portfolio to focus on food, beverage and household products. At that time, Sara Lee announced its intent to spin off as an independent, publicly held company its Americas/Asia apparel business, Sara Lee Branded Apparel, a move that is expected to be completed by September 2006.

SOURCE Sara Lee Branded Apparel