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CBS
Announces The Amazing Race Promobile Tour
6/30/06
CBS TO KICK OFF "THE AMAZING RACE PROMOBILE TOUR" WITH HELP
FROM A PEORIA, ILLINOIS FAMILY
Beginning June 30, CBS steers its promotional machine into unchartered
territory when the Network advertises on a motor home commandeered by a
Peoria, Illinois man who is traveling the country this summer along with
his wife and four teenage sons.
The family devised the innovative concept to sell advertising space on
their motor home by posting information about their summer vacation plans
on EBay.
"I saw this posting on the web and immediately thought a traveling
motor home would be the perfect vehicle to reach 'Amazing Race' viewers
this summer," commented George Schweitzer, President of the CBS
Marketing Group. "What better way to reach our core audience than by
visiting them on the road and on their vacations at tourist sites across
the country."
Beginning June 30, the Amazing Race Promobile will begin its journey
from Peoria and will travel to various cities across the United States,
visiting national landmarks including Yellowstone National Park and the
Rocky Mountains, baseball games, campgrounds and annual summer events.
During these visits, the family will canvas the city, disseminating
promotional material for THE AMAZING RACE and spreading the word about the
upcoming season and its new Sunday night time period.
With cameras rolling, the family will interview people they meet along
the way and will catch up with former Amazing Racers when they visit their
hometowns. The interviews will appear as a webcast that will be streamed
online on the CBS.com broadband channel, "Innertube." The
Amazing Race RV tour stops include: Des Moines, Iowa; Lincoln, Neb.;
Denver; Salt Lake City; Yellowstone National Park; Billings, Mont.;
Bismarck, N.D.; Minneapolis; Madison, Wisc., Milwaukee; Chicago;
Nashville, Tenn. among others.
THE AMAZING RACE will air Sundays (8:00-9:00 PM, ET/PT) beginning this
fall on CBS.
Source:
CBS Press Release
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