Simon Cowell's Hairdryer Fetish  6/5/07

Music mogul Simon Cowell abides by a superstitious ritual before appearing on TV - he "worships" his hair-dryer, according to his co-star.

Cowell's pre-show ritual was exposed by his Britain's Got Talent co-judge Amanda Holden.

The actress explains, "He has a little routine before every show, with his hairdryer, but it's pointless - he looks exactly the same afterwards.

"I can only assume it has become a sort of superstitious ritual. Just as Madonna prays before a performance, Simon worships at the alter of his Babyliss hairdryer.

"He likes to be assured he looks good and we always tell him he does."