PerfectMatch.com and NBC Team Up for Science of Love Reality Special  6/11/07

Perfectmatch.com Compatibility System and Members Star in New NBC Special "Science of Love"

In National Showdown of Science vs. Attraction, Perfectmatch.com's Duet(R) Compatibility System, Relationship Expert and Members Are Featured

SEATTLE, June 11 /PRNewswire/ -- Perfectmatch.com, a leading online dating and relationship service, today announced it has teamed up with NBC to present an exciting new dating special: "Science of Love: A Modern Dating Experiment." This program airs Monday, June 25th (10 p.m. ET-PT/9 p.m. CT) and is hosted by Mark Consuelos ("All My Children").

In a unique twist on the reality dating show format, "Science of Love" asks a very compelling question: Is it possible to make better love connections through science, or can true love only spring from an initial attraction? Fully integrated into the show are Perfectmatch.com's revolutionary Duet(R) Total Compatibility System (Duet(R))), Perfectmatch members and the company's internationally renowned relationship expert, Dr. Pepper Schwartz. She is also a co-creator of Duet(R), a leading-edge assessment and scientifically-based system that helps people find lasting love.

"Science of Love" features NFL football player and Perfectmatch member, Adam Johnson. Unlucky-in-love, Adam has two dates. He chooses the first, the "instinct date" from a pool of 50 candidates, all members of Perfectmatch.com(R). The second, the "science date," is chosen by a team of experts led by Dr. Pepper Schwartz utilizing Duet(R), giving Adam and his date the best possible chance at experiencing a romantic connection.

Will Adam's initial attraction lead him to true love? Or will science be more accurate in helping Adam find his perfect match?

"Love remains one of life's mysteries," said Dr. Pepper Schwartz, a tenured professor at the University of Washington. "Duet(R) helped identify a potential match for Adam, taking into account his personality, life and lovestyle, values and preferences. This 'whole you' approach is the cornerstone in finding and creating a lasting relationship." 

"Working with NBC and show producer, 3 Ball Productions, presented a unique opportunity to reinforce our proven approach through a greater range of content and product integration than ever before," said Duane Dahl, Founder and CEO of Perfectmatch.com. "After our successes with 'Dr. Phil' and 'Must Love Dogs,' we were eager to take integration to the next level with 'Science of Love.' It allowed us to provide the viewers with natural online extension at Perfectmatch.com and reach the broadest audience in front of ideal demographics."

"Science of Love" is produced by 3 Ball Productions. 3 Ball's recent success includes the NBC mega-hit "The Biggest Loser."

SOURCE MarketRange