Emma Watson To Replace Keira Knightley For Chanel 6/15/08

Happy Potter star Emma Watson is set to replace Keira Knightley as the face of French fashion house Chanel - signing a reported $6 million (£3 million) contract.

Knightley has been the star of the advertising campaigns for premium fragrance Coco Chanel since 2006, but the actress's contract expires this summer (08). And bosses at Chanel have reportedly lined up 18-year-old Watson to take Knightley's place.

A source tells British newspaper The Mail on Sunday, "Emma has been slowly integrated into the Chanel brand. They have been dressing her for film premieres and parties over recent months to see if she is the right fit.

"Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up."