Project
Greenlight Premieres Tuesday March 15th on Bravo
PREMIERE EPISODE TO AIR FREE ON THE WEB AT AOL.COM AND ON AOL SERVICE
FOR ONE WEEK WITH WEEKLY PREVIEWS AND SIMULCAST OF SEASON FINALE TO FOLLOW
'PROJECT GREENLIGHT' PREMIERES TUESDAY, MARCH 15 AT 9:00 PM ET/PT
NEW YORK -– March 10, 2005 -– As the acclaimed filmmaking
documentary series "Project Greenlight" debuts on Bravo on
Tuesday, March 15, America Online will offer the entire premiere episode
free on the Web simultaneously with its West Coast broadcast airing at
9:00 PM, PT/12:00AM, ET, as well as throughout the week. The episode will
be available to view online through the AOL.com Web site (aol.com/television)
and the AOL service (AOL Keyword: Television). Throughout the season,
America Online will also post weekly episodic clips from the series, and
will simulcast the season finale on May 10.
"Online streaming is the perfect medium to drive consumer
awareness and sampling simultaneously," said Jason Klarman, Senior
Vice President of Marketing, Bravo. "It complements our overall
efforts to drive viewers to the premiere, transforming the content into
the perfect buzz-making vehicle."
"We are always looking for creative new ways to extend and enhance
the viewing experience for our substantial online audience, and this
'Project Greenlight' initiative is a terrific example of this
effort," said Patricia Karpas, Vice President and General Manager,
AOL Television. "By offering on-demand access to the premiere and
finale, along with weekly clips of each episode, we can provide Web users
the opportunity to engage with this acclaimed program even if they've
missed it on TV. We're pleased to support the 'Project Greenlight' mission
of discovering young filmmakers and to celebrate the winners of this
prestigious challenge."
"Project Greenlight" gives aspiring filmmakers access to
independent filmmaking through an online community, a film, and a
television documentary series. "Project Greenlight" holds a
contest where an amateur writer and an amateur director get to make an
original film together. The documentary series shows the entire filmmaking
process, from the selection of the script, through production and editing,
to the film's release. First time director John Gulager will direct the
winning script written by screenwriters Patrick Melton and Marcus Dunstan.
Horror guru Wes Craven ("A Nightmare on Elm Street,"
"Scream") has joined on to produce the film, "Feast."
The series, which will air on Bravo for the first time, consists of nine,
one-hour episodes.
In January 2005, AOL and Bravo teamed up for the first-ever
on-air/online simulcast of a full television episode, offering the full
sneak peek episode of "Queer Eye for the Straight Girl" online
simultaneously with the show's West Coast broadcast airing. AOL then made
the episode available on-demand on the Web via the AOL.com Web site and
the AOL service for the subsequent week.
About America Online, Inc. America Online, Inc. is a wholly owned
subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online
is the world's leader in interactive services, Web brands, Internet
technologies and e-commerce services.
About Bravo Bravo is the cable network that plugs people into arts,
culture and pop culture with original programming, movies and by showing a
whole different side of celebrities. Currently available in more than 78
million homes, Bravo is known for breaking exciting new personalities,
shaking up the way we look at style, media, fame and Hollywood, pulling
back the curtain on the creative process and making influential and
inventive original programming. Its critically acclaimed and award-winning
original programming includes "Inside the Actors Studio,"
"Celebrity Poker Showdown," "Project Greenlight," as
well as the 2004 Emmy winner for Outstanding Reality Program, "Queer
Eye for the Straight Guy." The network's latest hits include
"Project Runway," "Blow Out" and "Showbiz Moms
& Dads."
Bravo is a program service of NBC Universal Cable Entertainment, a
division of NBC Universal one of the world's leading media and
entertainment companies in the development, production, and marketing of
entertainment, news, and information to a global audience. Bravo has been
a NBC Cable Network since December 2002 and was the first television
service dedicated to film and the performing arts when it launched in
December 1980. For more information log onto www.bravotv.com.