NBC
Joins with Myspace to Webcast Premiere Episode of "The Office"
MYSPACE.COM TO SHOWCASE EXCLUSIVE, FIRST-EVER WEBCAST OF NBC'S NEW
COMEDY SERIES 'THE OFFICE' ONLINE BEFORE NETWORK'S MARCH 24 PREVIEW AND
MARCH 29 PREMIERE
NBC's First Online Webcast Premiere to Leverage MySpace's Community of
11 Million Users
BURBANK – March 16, 2005 –
NBC joins with MySpace.com, the leading lifestyle portal for networking
online, in announcing the exclusive, first-ever webcast of NBC's upcoming
new series, "The Office" -- marking the first NBC online debut
of a complete episode of a network series, as well as a first for the
social networking portal.
NBC is partnering with MySpace's community of 11 million users to
showcase the new comedy online on March 16 (8-8:30 p.m. ET) with the
episode "Diversity Day" –
eight days in advance of NBC's Thursday, March 24 (9:30-10 p.m. ET)
broadcast preview featuring the series pilot. The actual network broadcast
of the episode "Diversity Day" will be on the series' premiere
date in its regular time slot on Tuesday, March 29 (9:30-10 p.m. ET).
On Wednesday, March 17, MySpace will also unveil a "webisode,"
or cut-down version of "Diversity Day," which will be made
available for viewing on-demand. Registered users will also be able to
join "The Office" group on MySpace and share their own office
mishaps through personal profiles, blogs and other MySpace features.
"This cutting-edge merging of broadcast, online and on-demand
media is extremely promising in building an awareness and buzz for this
kind of special comedy," said Kevin Reilly, President, NBC
Entertainment. "We view this as a mutually beneficial association
with MySpace that could prove to be the model for marketing future
programs."
"We are very excited to work with NBC on this innovative effort to
launch 'The Office'," said Chris DeWolfe, CEO of MySpace. "This
debut shows the potential of a site like ours to create buzz for a new
entertainment property – as millions
of users spread the word through a tightly connected community. "To
view 'The Office' episode, no registration is required. MySpace users and
others simply need to go to www.myspace.com/theoffice
on Wednesday, March 16 at 8 p.m. (ET). The webisode will also be available
for viewing on-demand beginning on March 17 at the same location.
"The Office," a "mockumentary"-style look into the
humorous and sometimes poignant foolishness that plagues the world of
9-to-5 office workers, is based on the award-winning BBC hit. From
Reveille and NBC Universal Television Studio, "The Office" is
executive-produced by Ben Silverman, Greg Daniels, Ricky Gervais, Stephen
Merchant and Howard Klein.
In addition to viewing "The Office" on MySpace, fans of the
show will have an opportunity to interact in a unique online environment
about the show with actor profiles, "The Office" blogs and links
to nbc.com where the official show site is located. In addition, fans can
enter a sweepstakes to win an "Office" party at their place of
work -- complete with a private screening of an episode. The stars of
"The Office" are Steve Carell ("The Daily Show"),
Jenna Fischer ("Miss Match"), John Krasinski
("Kinsey"), Rainn Wilson ("Six Feet Under"), and B.J.
Novak ("Punk'd").
About MySpace.com
MySpace.com is the premier lifestyle portal for networking online.
Integrating web profiles, blogs, instant messaging, e-mail, music
downloads, photo galleries, classified listings, events, groups, chat
rooms, and user forums, MySpace has created a connected community where
users put their lives online. As the seventh-most trafficked site on the
Internet*, MySpace.com is the most widely used and highly regarded site of
its kind. MySpace.com is committed to providing the highest quality user
experience and will continue to innovate new features that allow its users
to express their creativity and share their lives with their friends.
(*February comScore Media Metrix Page View Rankings)
About NBC
The NBC Agency, founded in November 1999, is a multi award-winning
advertising team that made "Must See TV" a household slogan and
reinforced the term "appointment television" for NBC
programming. It is a unique, full-service advertising agency servicing the
advertising and promotional needs of all NBC-Universal owned entities,
which include entertainment, news, sports and corporate divisions of NBC
as well as the cable, Internet and syndicated properties and brands that
the company owns or holds an equity interest in, such as CNBC, MSNBC and
MSNBC.com, Bravo, USA, SCI FI, Trio, Telemundo and NBC-Universal
Television Distribution.