Revlon Spokeswoman Halle Berry to Host 12th Annual Revlon Run/Walk  3/29/05

Revlon Spokeswoman Halle Berry to Host 12th Annual Revlon Run/Walk for Women in Los Angeles

Desperate Housewife Marcia Cross Set to Co-Host the May 7th Event

LOS ANGELES, March 29 /PRNewswire/ -- On Saturday, May 7, Revlon Spokeswoman and Academy Award(R) Winner Halle Berry along with "Desperate Housewives" star, Marcia Cross, and more than 50,000 participants will meet at the Los Angeles Coliseum for the 12th annual Revlon Run/Walk For Women. Presented by the Entertainment Industry Foundation (EIF), the Revlon Run/Walk For Women raises critical funds to support women's cancer research, counseling and outreach programs in the Los Angeles area and nationwide.

Co-chaired by Ellen Barkin and Ronald O. Perelman and Lilly Tartikoff, the Revlon Run/Walk For Women continues to garner tremendous support not only among Anglenos, but also residents from across the Southern California region. Among the largest 5K events in the nation, the Revlon Run/Walks in New York and Los Angeles have raised approximately $32 million dollars in funds since first launching in L.A. eleven years ago.

"The people of the City of Los Angeles have shown such a huge commitment to this important cause by coming out every year and supporting the Revlon Run/Walk and fighting the battle against women's cancers," says Ronald O. Perelman, chairman of Revlon, Inc., co-founder of the Run/Walk and co-founder of the Revlon/UCLA Women's Cancer Research Program. "The resources that are now available as a result of their support for the Run/Walk have allowed for significant advancement in education and research for this disease that affects so many women."

Proceeds from past Revlon Run/Walks have funded research contributing to the development of important new therapies, such as Herceptin(R), the first in the wave of new targeted cancer treatments. Funds have also helped numerous organizations in providing education, advocacy and outreach services to those affected by women's cancers.

Los Angeles area beneficiaries for 2005 include: The Revlon/UCLA Women's Cancer Research Program; National Women's Cancer Research Alliance (NWCRA); The Wellness Community; WIN Against Breast Cancer; USC/Norris Comprehensive Cancer Center and Hospital Ovarian & Breast Cancer Program; The UCLA Digital Mammography Program; T.H.E. (To Help Everyone) Clinic, Inc.; Los Angeles Breast Cancer Alliance; Torrance Memorial Medical Center; Women of Color Breast Cancer Survivors Support Project; Team Survivor Los Angeles; Providence Saint Joseph Foundation, Art of Healing-Women's Health; Pacific Asian Language Services (PALS) for Health; Gilda Radner Ovarian and Breast Cancer Detection Program at Cedars Sinai Medical Center; John Wayne Cancer Institute; weSPARK Cancer Support Center.

"There is such a profound network of support here in this amazing city. Every year we are humbled by the growing number of people that come out and join us in the fight against women's cancers. We have made huge strides in the battle but have a long way to go until we find a cure," adds Lilly Tartikoff, event co-founder and co-founder of the Revlon/UCLA Women's Cancer Research Program. "Every single person that joins us in the Run/Walk is a gift to all of us."

The Revlon Run/Walk For Women in Los Angeles was created in 1993 through the combined efforts of the Entertainment Industry Foundation, Lilly Tartikoff, Ronald O. Perelman and The Davis Group. "From the beginning, the entertainment community has shown enormous support in helping raise the funds crucial for research and awareness to help women," stated Lisa Paulsen, CEO of the Entertainment Industry Foundation. "It has been a pleasure to witness the tremendous growth of this event over the past eleven years to now incorporate both Los Angeles and New York."

As the philanthropic leader of the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars -- and provided countless volunteer hours -- to support charitable initiatives addressing some of the most critical issues facing society today. For more information please visit www.eifoundation.org.

Contributors to this year's Los Angeles Run/Walk include double platinum sponsors, Sav-on drugs, Toyota and ROBINSONS MAY.

Revlon is a worldwide cosmetic, fragrance, skincare, and personal care products company. Web sites featuring current product and promotional information can be reached at www.RevlonInc.com, www.Revlon.com, and www.Almay.com. The Company's brands include Revlon(R), Almay(R), UltimaII(R), Charlie(R), and Flex(R) and they are sold worldwide.

Registration for the Revlon Run/Walk For Women in Los Angles is $25 on or before April 27th and $30 after the deadline. On May 7, check-in will begin at 7:00 a.m., opening ceremonies at 8:00 a.m., and the 5K run/walk will officially start at 8:45 a.m. For further information or to register, visit www.revlonrunwalk.com or please call 310-393-6344.