Justin Timberlake Launches Fragrance  3/5/08

Pop superstar Justin Timberlake is set to become the latest celebrity to endorse a fragrance line for cosmetics giant Parfums Givenchy.

The SexyBack singer will join celebrities including actress Liv Tyler who have fronted advertising campaigns for the company - with Timberlake becoming the face of its latest men's fragrance.

The project will be officially unveiled to the press in June (08) and will be launched commercially in two stages - beginning in the U.S. this autumn (08), with a worldwide roll-out throughout 2009.

President and CEO of Parfums Givenchy, Alain Lorenzo, says, "Givenchy chose Justin Timberlake, not only for his star quality, but because he is a world recognized trendsetter who redefines modern elegance."

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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