MTV Announces New Series "Rock the Cradle" to Premiere April 3

MTV Announces New Series "Rock the Cradle" to Premiere April 3 3/11/08

IS MUSIC IN THE GENES?? FIND OUT AS THE OFFSPRING OF LEGENDARY MUSIC ICONS FACE OFF IN MTV'S "ROCK THE CRADLE" PREMIERING THURSDAY, APRIL 3RD AT 10PM ET/PT

MTV & FremantleMedia North American Produce The Live Music Competition Series Featuring Landon Brown, A'keiba Burrell-Hammer, Lara Johnston, Chloe Rose Lattanzi, Crosby Loggins, Jesse Money, Jesse Blaze Snider, Lil Al B Sure And Lucy Walsh

Santa Monica, CA (March 11, 2008) Can DNA really make you a star? Find out when children of rockstars and music legends take the stage to battle it out in "Rock The Cradle," a weekly "LIVE" singing competition from FremantleMedia North America (FMNA). The cast for "Rock The Cradle", which premieres on Thursday, April 3rd at 10pm ET/PT, includes Landon Brown (son of Bobby Brown), A'keiba Burrell-Hammer (daughter of MC Hammer), Lara Johnston (daughter of Tom Johnston /The Doobie Brothers), Chloe Rose Lattanzi (daughter of Olivia Newton John), Crosby Loggins (son of Kenny Loggins), Jesse Money (daughter of Eddie Money), Jesse Blaze Snider (son of Dee Snider), Lil Al B Sure (son of Al B Sure), and Lucy Walsh (daughter of Joe Walsh/The Eagles).

Each week, these talented progeny of some of the most famous recording artists of all time will rehearse with accomplished producers, songwriters and choreographers before performing live' in front of a studio audience and an expert panel of judges. Ultimately, the fate of these second generation musical artists will be in the hands of the viewers at home, who will vote to determine which offspring has what it takes to emerge from their parent's shadow, claim a lucrative recording contract and declare their independence.

At some point in everyone's life, they make the decision whether or not to follow in their parent's footsteps, but what would you do if your parent was one of the most famous recording artists of all time? These second generation musicians will finally have their chance to become a star. Despite many of them having issues and conflicted relationships, their celebrity parents will try to prepare and guide them through the process as they perform for a panel of judges and live audience each week. In the end, only one "offspring" will emerge victorious from their parents' shadow.

"The concept for Rock The Cradle' is excitingly pure and simple -- is musical talent genetic?" said Tony DiSanto, Executive Vice President, Series Development & Programming for MTV. "This show pits the offspring of music legends against one another in a weekly competition to see who has what it takes to follow in the footsteps of their famous parent. It's the roots of MTV meets today's generation. We'll explore the relationships, the home life, the drama, the musicand the universal experience of dealing with and living up to the expectations of your parents."

"These kids are the offspring of some of the biggest names in music. They have rock n' roll DNA," said Eugene Young, Chief Creative Officer of FMNA. "We'll nurture and develop their desire to make a name for themselves but in the end, America will decide who has what it takes."

"Rock The Cradle" is produced by FremantleMedia North America and is based on a concept developed by Tara Anne Johnson and Christine Scowley. David Goffin, George Moll and Larry Rudolph are executive producers. Tara Anne Johnson, Christine Scowley and Andy Frank are co-executive producers. Tony DiSanto, Liz Gateley, Maira Suro and Lauren Dolgen are executives in charge for MTV.

Source: MTV Press Release