Paris Hilton's Burger Ad Branded "Porn"  5/25/05

Paris Hilton's new TV commercial for a burger chain has sparked furor in the US, with family groups calling for it to be pulled.

In the recently-debuted commercial for Carl's Jr, the hotel heiress is seen in a revealing black bikini as she cavorts with a water hose while washing a Bentley - sensuously covering herself and the vehicle with suds.

But her onscreen antics have proved to be too raunchy for Parents Television Council, whose research director Melissa Caldwell says, "This commercial is basically soft-core porn. It's inappropriate for television."

The group plans to mobilize its million-strong members to protest and is considering asking the Federal Communications Commission (FCC) to declare the ad indecent.

Brad Hadley, marketing chief for Carl's Jr, said in a statement issued before the commercial began airing last week (ends20MAY05), "Paris was chosen to star in the ad because she is an intriguing cultural icon and the 'it girl' of the moment.

"She fascinates Carl's Jr.'s most loyal customers, 'young, hungry guys', as well as 'young, hungry gals'."

Playboy founder Hugh Hefner and several playmates have also appeared in an ad for the burger company.

see also:

5/25/05 Paris Hilton Meets Paris Latsis' Ex

5/24/05 Paris Hilton Ad Crashes Burger Chain's Website

5/12/05 Paris Hilton's Carl's Jr. "Hot" Commercial Picture and Details