Estee Lauder Signs Gwyneth Paltrow for Fragrance and Makeup Campaigns  5/24/05

Estee Lauder Signs Oscar(R) Winning Actress Gwyneth Paltrow for Fragrance and Makeup Campaigns

Paltrow Joins Iconic Spokesmodels Elizabeth Hurley, Liya Kebede and Carolyn Murphy Elizabeth Hurley to become new face of Estee Lauder Re-Nutriv luxury skincare line

NEW YORK, May 24 /PRNewswire/ -- Estee Lauder announced today that it has entered into a multi-year contract with Oscar(R) winning actress Gwyneth Paltrow to represent the brand's fragrances and selected makeup collections in global advertising campaigns. The first campaign to feature Ms. Paltrow will be a new Estee Lauder pleasures print and television ad to celebrate the 10th anniversary of the iconic global fragrance. The new pleasures campaign will debut in the 2005 holiday season.

Terms of the agreement were not disclosed.

Ms. Paltrow joins the current faces of Estee Lauder -- Elizabeth Hurley, Liya Kebede and Carolyn Murphy -- all of whom will continue to represent the brand in key capacities across the makeup, skincare and fragrance categories. In addition to this major pleasures ad campaign, in future seasons Ms. Paltrow will also appear in other Estee Lauder fragrance ads, as well as selected ads in the makeup category to be determined.

"Gwyneth Paltrow is perfect for Estee Lauder. She is one of the most important actresses of our time, and she is smart, interesting and a fashion icon," said John Demsey, global brand president, Estee Lauder. "As one of the most recognized women in the world, we are delighted to have her first campaign be for Estee Lauder pleasures -- one of the most popular fragrances in the world."

Since its launch as the fragrance of "simple, private moments" in 1995, Estee Lauder pleasures has ranked in the top 10 fragrances in the United States. It is the fourth largest fragrance masterbrand in the world, which includes original pleasures, Pleasures For Men, and pleasures Intense. Currently, 3 of the top 10 fragrances in the U.S. are Estee Lauder fragrances: Beautiful, Beyond Paradise and pleasures.

First seen in her breakout role in FLESH AND BONE, Gwyneth Paltrow has since been a visible force on the global film and fashion scene. From red carpets to front row seats in NY, Paris and Milan, Paltrow emerged from a close-knit family, rich in entertainment heritage, to become one of the world's most sought after actresses. Her role in SHAKESPEARE IN LOVE garnered her a Golden Globe(R), a Screen Actors Guild Award and an Academy Award(R) for Best Actress.

Married to musician Chris Martin of Coldplay, and mother of daughter Apple, Gwyneth Paltrow resides in New York City and London. Her next film projects include PROOF, a film adaptation of the Pulitzer-Prize winning play, with Anthony Hopkins, and RUNNING WITH SCISSORS co-starring Annette Bening.

"We are thrilled to have Gwyneth Paltrow join Carolyn, Liya and Elizabeth in the Estee Lauder family of spokespeople," said Aerin Lauder, senior vice president, global creative directions for Estee Lauder. "Gwyneth personifies the image of our brand. She is aspirational and stylish while being grounded, family-oriented and approachable."

"I am very proud to be a part of such a fine company," said actress Gwyneth Paltrow. "Its roots have been deep in the culture of classic American beauty for decades, and I am honored to be associated with a brand as iconic as Estee Lauder."

In related news from the brand, Elizabeth Hurley will become the new face of Re-Nutriv, Estee Lauder's most exclusive and luxurious skincare line. Re- Nutriv launched in 1958 by Mrs. Estee Lauder and enjoys a cult status worldwide. With prices ranging from $115 in the signature "gold" line to $250 in its upscale "platinum" line, the Re-Nutriv collection represents a significant share of Estee Lauder skincare and is the brand's largest global franchise. A new Re-Nutriv advertising campaign featuring Elizabeth Hurley will debut later this year.

Reinforcing a theme from Estee Lauder's recent press conference to announce the brand's association with Tom Ford, John Demsey stated, "We have the best talent in the world at Estee Lauder today. From supermodels to celebrities to fashion and beauty icons, expect nothing but the best from Estee Lauder."

The Estee Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 130 countries and territories under well-recognized brand names, including Estee Lauder, Aramis, Clinique, Prescriptives, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Stila, Jo Malone, Bumble and bumble, kate spade beauty, Darphin, Michael Kors, Rodan + Fields, American Beauty, Flirt!, Good Skin(TM) and Donald Trump, The Fragrance. SOURCE Estee Lauder

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