Diesel Footware & Talib Kweli Host Screening of MTV Trippin  5/27/05

NEW YORK, May 19 /PRNewswire/ -- On Monday, May 23, 2005, Diesel Footwear sponsors a screening party for the new episode of Trippin, Cameron Diaz' new MTV reality show which features Cameron Diaz and pals Justin Timberlake, Talib Kweli & comedian Jimmy Fallon on an adventure through the Serengeti in Tanzania, East Africa tangling with lions and chimpanzees in the wild to explore adverse environmental effects on the natural habitat and endangered animal populations. Talib Kweli will host the party and be on hand to answer questions about the experience.

"I was really hesitant about being on a reality show but this was one of the best decisions I have ever made. It was my first time in the East African country and it was truly an adventure! I was enlightened on so many environmental issues that I should have known about," says Kweli the Brooklyn rap artist and community activist who's sophomore solo album, The Beautiful Struggle, debuted at #14 on the Billboard Top 200 Album chart and has garnered national critical acclaim. Talib Kweli hits the road next month with The Black Eyed Peas.

Trippin inspires Cameron and her Hollywood friends to think and act globally as they travel to unlikely getaways from Chile to Yellowstone, on a quest to safeguard the environment. No Hotel. No Pilates instructors. They pack their own bags and carry them into the wild!

Sponsored by Diesel Footwear -- shoes for your next urban or exotic adventure! Diesel, the award-winning leading lifestyle footwear brand, stays one step ahead of the competition creating innovative, unique and provocative designs for men, women and children. Attendees received gifts from Diesel Footwear, Flaunt magazine, Dream Hotel, and Bacardi Razz.

About Global Brand Marketing, Inc. Founded in late 1996 by Killick Datta, Global Brand Marketing Inc. is the majority owner of Pony, owner of Dry-shoD and FunFlopps brands, retail store chain Global Feet, and is the authorized global footwear licensee of Diesel, XOXO, Nautica, Doggy Biscuitz by Snoop Dogg and Mecca. Based in Santa Barbara, CA, GBMI designs, develops and markets stylish footwear, apparel and accessories for men, women and children, and is distributed in over 130 countries worldwide. For further information on GBMI, please contact (805) 562-5600.