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Beyonce
Knowles Hip-Hop Toys
5/18/07
Beyonce Knowles' father Mathew has invested in a line of children's
toys with an urban theme.
The Music World Entertainment founder teamed up with Planet Toys to
create a hip-hop inspired toy line, called Baby Jamz - because there are
no children's toys that reflect urban society.
He says, "There is a real opportunity for us to make a benchmark
here."
The brand - which will be fronted by Beyonce's nephew Juelz - will be
supported by a hip-hop CD series.
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