Josh Harnett To Become New Face Of Armani Fragrance 5/14/08

Pearl Harbor star Josh Hartnett has signed up as the latest spokesmodel for Italian fashion house Emporio Armani's cologne.

The 29-year-old star will be unveiled as the face of the brand's fragrance, Emporio Armani Diamonds for Men in a ceremony during Milan's Spring/Summer fashion week in June (09).

The actor joins pop star Beyonce Knowles as an Armani ambassador; she signed on as the face of Emporio Armani Diamonds for Women last year (May07).

Designer Giorgio Armani says of Hartnett, "Both on and off screen he has a charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance."