BRAVO'S "PROJECT RUNWAY" HIGHEST RATED SEASON PREMIERE EVER

Bravo No. 1 Cable Network Among Adults 18-49

NEW YORK – November 15, 2007 - The fourth season premiere of Bravo's three-time Emmy-nominated competition reality series "Project Runway" became the highest rated season premiere ever in the network's history in both A18-49 and total viewers. Versus the season three premiere, last night's season opener was up 24% among A18-49 (1,981,000 vs. 1,594,000) and up 20% in total viewers (2,890,000 vs. 2,411,000), making Bravo the number one cable network in the Wednesday 10 PM hour among A18-49. More than 2.8 million total viewers tuned in to watch as host supermodel Heidi Klum and judges Michael Kors and Nina Garcia, decided the fate of Simone LeBlanc, the first designer eliminated from the competition. "Project Runway" airs every Wednesday at 10:00 p.m. on Bravo.

On the day of the premiere, BravoTV.com witnessed a spike to 158,000 unique visitors, an increase of 41% compared to the season three premiere.. The site also garnered 1.4 million page views. The one-day videos streams total for the season four premiere of "Project Runway" totaled 59,000 – a 75% increase compared to the season three premiere of "Project Runway" which had a one-day total of 34,000.

"Project Runway" is co-produced by The Weinstein Company and Miramax Films. Magical Elves' Dan Cutforth and Jane Lipsitz ("Top Chef," Project Greenlight," "Last Comic Standing") and Rich Bye are executive producers. Klum is host and executive producer and Desiree Gruber and Jane Cha of Full Picture are also executive producers. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Sources: Nielsen Media Research: All National Data is Live + Same. Online tracking by internal NBCU Web Logs (Omniture 2007)

 

Source: Bravo Press Release

 

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