Elisabeth Hasselbeck to Promote Bright Beginnings Infant Formula  10/20/05

New Mom Elisabeth Hasselbeck Chooses Bright Beginnings(TM) Infant Formula With DHA & ARA for Her Daughter

GORDONSVILLE, Va., Oct. 20 /PRNewswire/ -- Bright Beginnings Nutritionals announced today that Elisabeth Hasselbeck has become the new "spokesmom" for its Bright Beginnings(TM) line of infant formulas. Ms. Hasselbeck and husband Tim Hasselbeck, an NFL quarterback with the New York Giants, welcomed their first child, a daughter, in April 2005. The new mom will be featured in a major promotional campaign for Bright Beginnings starting this fall.

"When I chose to formula-feed, it was imperative to me that I find a formula that provides my daughter with the very best nutritional support available," Ms. Hasselbeck said. "I was familiar with the Bright Beginnings brand, and the more I learned, the more I was impressed by its combination of industry-leading nutrition and a total commitment to affordability. This is a company that puts the concerns of mothers first in everything it does, and the results of this approach are clear in millions of healthy and happy babies, including my own."

Ms. Hasselbeck is best known for her current role as co-host of ABC's hit television show, The View. Before joining The View in November 2003, Ms. Hasselbeck captivated television audiences as a participant in the CBS hit show, Survivor: The Australian Outback. Her television work has also included hosting roles in the Style Network's The Look for Less and a show on MTV. Ms. Hasselbeck worked as a designer for two years before starting her television career.

"We want to extend our warmest welcome to Elisabeth and congratulate her and Tim on their having embarked on the journey of parenthood," said Paul B. Manning, president and CEO of Bright Beginnings Nutritionals. "Elisabeth represents the kind of mom we appeal to with Bright Beginnings, someone who is looking to provide their babies with a healthy and nutritious start in life without having to break the bank to do so. We are excited to include Elisabeth in a new advertising campaign that will announce some exciting new offerings in the Bright Beginnings line over the next few months.

Today's mothers are armed with more information and more options than ever before when it comes to their babies' well-being," he said. "In addition, these moms are often acting as Family CEO's, keeping a close eye on finances. Our ability to speak to both of these important concerns has been a big part of what makes Bright Beginnings the fastest-growing infant formula in the United States."*

To a New Mom, Everything Matters(TM), which is why Bright Beginnings is committed to providing premium childhood nutritional products at significant savings to families. For a sensible price, parents can afford a nutritionally complete infant formula with the lipids DHA (docosahexaenoic acid) and ARA (arachidonic acid), two important nutrients found in breast milk that have been proven to aid in babies' brain and eye development.

Bright Beginnings formulas satisfy compositional recommendations of expert bodies such as the American Academy of Pediatrics Committee on Nutrition, the U.S. Food and Drug Administration (FDA), and the National Academy of Science- National Research Council. Bright Beginnings powdered baby formulas are manufactured by PBM Nutritionals, LLC, to exacting FDA standards in the only ISO 9001:2000-certified, infant formula-manufacturing facility in the United States.

An active supporter of breast cancer research, Ms. Hasselbeck is involved with the Susan G. Komen Breast Cancer Foundation. She also actively supports a variety of other charitable causes, including Making Memories Foundation, Habitat for Humanity, The World Scholar-Athlete Games, and the Knowledge Now Organization.

To learn more about the new Bright Beginnings spokesmom, visit http://www.brightbeginnings.com/spokesmom.

About Bright Beginnings Bright Beginnings is part of the PBM family of companies (http://www.pbmproducts.com). PBM is privately owned and based in Gordonsville, VA. The PBM family of companies specializes in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. The PBM family of companies consists of PBM Products, PBM Nutritionals, PBM Pharmaceuticals, and PBM International.

SOURCE Bright Beginnings Nutritionals

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