VH1 Announces New ego trip's "White Rapper Show" Series  10/30/06

NEW YORK, Oct. 30 /PRNewswire/ --  On the heels of VH1's wildly successful "Celebreality" franchise, the network creates "VH1's Wild Life" to house a new slate of programs.

ego trip's White Rapper Show

Since the first rhymes flowed in the parks of the South Bronx, most of rap's major emcees, have been African American. But from the from the mean streets of Brooklyn and Detroit, the likes of The Beastie Boys and Eminem emerged and dedicated themselves to boldly going where no white boys had gone before ... the top of the Hip Hop world. Now, 20 years after the Beasties first exercised their "License to Ill," VH1 and ego trip have stepped in to search for the next great "White Rapper." VH1 last teamed up with ego trip in 2004 for "TV's Illest Minority Moments Presented by ego trip." Adapted from ego trip's Big Book of Racism, the special took a look at some of the most compelling, controversial and unintentionally hilarious race-related moments in television history.

Hosted by white rap legend Michael "MC Serch" Berrin (of the group 3rd Bass) and producing legend Prince Paul and set in the in the birthplace of hip hop -- the South Bronx -- "ego trip's White Rapper Show" features 10 contestants representing from all over America who must battle their way through challenges designed to test their musical cred, knowledge of hip hop culture and their ideas about race.

Ken Mok is executive producer and Paul Buscemi is supervising producer for 10X10 Productions. Sacha Jenkins, Gabriel Alvarez, Brent Rollins, Elliot Wilson and Jefferson Mao are executive producers for ego trip. Jim Ackerman and Michael Hirschorn are executive producers and Christian McLaughlin is the supervising producer for VH1.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, live events, exclusive online content and public affairs initiatives. VH1 is available in over 88 million households in the U.S. VH1 also has an array if digital services including VH1 Classic and VH1 Soul. 

SOURCE VH1

-0- 10/30/2006