Bret Michaels Continues the Search for His 'Rock of Love'; 'Rock of Love
with Bret Michaels' Reunion Special Draws 3.9 Million Total Viewers and
Leaves the Poison Frontman on a Quest to Find Love Again During Second
Installment Premiering in 2008
NEW YORK, Oct. 9 /PRNewswire/ -- Over 3.9 million total viewers tuned
into the "Rock of Love with Bret Michaels" reunion special this
past Sunday night (10/7) to learn that Bret's love match was a mismatch.
VH1 will continue to help Bret find his 'rose' and announces today that a
second season of the record-breaking series will premiere on VH1 in early
2008.
After handing in her VIP pass, Jes, the pink-haired beauty proved she
was not fit to handle Bret Michaels' rock-star lifestyle. But the tour
continues on and the Poison frontman is searching again for someone to
'rock his world.' The second season will feature 20 new women pining for
Bret's heart.
The women will be tested on their devotion to him and their love and
understanding for rock-n-roll. To help narrow the field, Michaels will put
these women through various challenges. Those who win these challenges
will join Michaels on some wild and exclusive excursions, while those who
can't hang like true backstage VIPs will be escorted out.
Sunday night's (10/7) "Rock of Love with Bret Michaels"
reunion special earned a 2.6 rating in the key 18-49 demo, +71% above the
show's season average and the second highest-rated episode of the series.
The reunion special attracted 3.0 million P18-49 viewers and was the #1
non-sports telecast on cable for the week.
The season finale, which aired on Sunday, September 30 averaged 4.1
million viewers in the demo and attracted 5.4 million total viewers. It
was also the #1 program on cable for the night, as well as the #1
non-sports program on cable for the week. In addition, the finale ranked
as the #3 non- sports telecast on ad-supported cable for the entire
year-to-date among P18-49 viewers.
In other ratings news, Sunday night's 9:00 PM premiere of VH1's
"America's Most Smartest Model" starring Mary Alice Stephenson
& Ben Stein earned a solid .9 18-49 rating and attracted 1.1 million
P18-49 viewers and 1.6 million total viewers.
VH1's "Rock of Love with Bret Michaels" and "America's
Most Smartest Model" is created and executive produced by Mark Cronin
and Cris Abrego for Mindless Entertainment and 51 Pictures, who also
produce the record-breaking "Flavor of Love," "I Love New
York," "Charm School" and "My Fair Brady." Ben
Samek and Matt Odgers also serve as a series executive producers for 51
Minds. The production teams' programming launched VH1 into their highest
ratings ever and their ratings continue to outperform their previous
successes.
Jeff Olde, Jill Holmes, Kristen Kelly, Leah Horwitz and Michael
Hirschorn oversee "Rock of Love" for VH1. Jeff Olde, Jill
Holmes, Kristen Kelly, Alex Demyanenko, Stella Stolper Michael Hirschorn
oversee "America's Most Smartest Model" for VH1.
VH1 connects viewers to the music, artists and pop culture that matter
to them most with series, specials, live, events, exclusive online content
and public affairs initiatives. VH1 is available in 90 million households
in the U.S. VH1 also has an array of digital services including VH1
Classic and VH1 Soul. Connect with VH1 at www.VH1.com.
VH1 is a registered trademark of MTV Networks, a unit of Viacom
International Inc. MTV Networks also operates and offers joint ventures,
licensing agreements and syndication deals whereby its programming can be
seen worldwide.
* all data from Nielsen Media Research.
Contact: Maura Wozniak/VH1
212-846-7325 SOURCE VH1
-0- 10/09/2007