Hilary Duff Partners With Elizabeth Arden  9/30/05

International Star's New Fragrance Line Launches Fall 2006 in Prestige Fragrance Market

NEW YORK and BEVERLY HILLS, Calif., Sept. 29 /PRNewswire-FirstCall/ -- Hilary Duff, international star of film, television and recording fame, and a designer of her own fashion and lifestyle line, has partnered with Elizabeth Arden (Nasdaq: RDEN), a leader in the global beauty industry, to launch a new line of fragrance products Fall 2006 in North America followed by a global rollout. The announcement was made jointly by Hilary and Scott Beattie, Elizabeth Arden Chairman and Chief Executive Officer.

The partnership, a collaboration between Elizabeth Arden and Hilary, marks the internationally-known star's entry into the prestige fragrance market. The fragrance line will be designed to reflect Hilary's image and taste. Hilary's fragrance line will join other well-known celebrity fragrances from Elizabeth Arden, including the most successful celebrity fragrance in the world, Elizabeth Taylor's White Diamonds, and the record-shattering launch of Britney Spears' fragrances curious and fantasy.

"I love wearing a beautiful fragrance and don't feel completely dressed without one," said Hilary. "I love to layer my fragrances with perfumes, body gels and dusting powders. I am looking forward to working with Elizabeth Arden's fragrance team to create a product line that is fresh and innovative. A fragrance that everyone will enjoy wearing, including me."

"Hilary is the natural choice to reach fragrance buyers of all ages here and abroad, as she is recognized globally for her tremendous talent and glamorous star appeal," said Beattie. "We are proud to partner with her and her hilary duff designer label, and we'll take our inspiration from Hilary to build a stunning line of fragrance products."

Financial terms of the agreement were not disclosed.

About hilary duff enterprises. The newly unveiled designer label hilary duff for teens and young adults will introduce a juniors line of apparel and accessories in the coming years. The hilary duff designer label complements the existing 'tween label stuff by hilary duff which has consistently achieved top sell-thrus at leading retailers in the U.S., and at exclusive retailers in Canada, Australia and New Zealand, with expansion set for new product categories and additional retailers Fall 2006, and additional territories 2006-2007.

About Elizabeth Arden. Elizabeth Arden is a global prestige beauty products company. The Company's portfolio of leading brands includes the fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th Avenue, ardenbeauty, Elizabeth Arden Provocative Woman, curious Britney Spears(TM), fantasy Britney Spears(TM), Elizabeth Taylor's White Diamonds, Passion, Forever Elizabeth and Gardenia, White Shoulders, Geoffrey Beene's Grey Flannel, Halston, Halston Z-14, Unbound, PS Fine Cologne for Men, Design and Wings; the Elizabeth Arden skincare line, including Prevage(TM) Anti-Aging Treatment, Ceramides and Eight Hour Cream; and the Elizabeth Arden color cosmetics line. 

SOURCE Elizabeth Arden

-0- 09/29/2005