Watchdog: "Big Brother Broke Rules But Wasn't a Fix"  9/13/06

British reality TV show Big Brother broke the rules when it held a "golden ticket" contest to find a new housemate, according to watchdog the Advertising Standards Authority (ASA).

Model Susie Verrico, 43, was picked to enter the Big Brother house earlier this summer (06), but the ASA has ruled an independent advisor should have been present when the draw was made.

However, the watchdog has dismissed talk the promotion was a fix.

Television network Channel 4, producer Endemol and food manufacturer Nestle, which hid tickets in bars of its KitKat chocolate, were ordered to meet industry promotional standards in future.