Reality TV star Paris Hilton is suing a card company for allegedly using
her likeness and trademarked 'That's hot' phrase without permission.
The hotel heiress filed her lawsuit against Hallmark Cards in Los
Angeles'
Federal District Court on Thursday (06Sep07), citing invasion of
privacy and misappropriating her image.
She is seeking more than $500,000 in damages and a permanent injunction
preventing Hallmark from further using her name and likeness.
According to the lawsuit, Hallmark's card features Hilton's face
superimposed on top of a cartoon waitress serving food. The catchphrase
reads: 'Don't touch that, it's hot. What's hot? That's hot.'